{"podcast":{"title":"Marketing Passivhaus","slug":"marketing-passivhaus-7111512","podcast_index_feed_id":7111512,"rss_url":"https://feeds.transistor.fm/marketing-passivhaus","website_url":"http://marketingpassivhaus.com","image_url":"https://img.transistorcdn.com/bzctsDa8T2WaTNaoJcfhomOT43WskooBY6yTCj_EJpA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MGU4/Njc2YzFhMDMyODYx/NmE3MWRkOGI1ZWI1/OTY3YS5wbmc.jpg","author":"James E. Turner","episode_count":41,"summary":"Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.","last_synced_at":"2026-07-20T16:20:43.687028+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512"},"episode":{"title":"Steve Hessler - New Energy Works","slug":"steve-hessler-new-energy-works","published_at":"2026-06-01T08:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/steve-hessler-new-energy-works","show_page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512","url":"https://share.transistor.fm/s/85f711b8","audio_url":"https://media.transistor.fm/85f711b8/77e92a9e.mp3","summary":"Steve Hessler is a Certified Passive House Consultant, building systems specialist at New Energy Works, and visiting educator at McGill University through Holzraum System. He started out in communications before being drawn into carpentry via a growing obsession with all things wood, and ultimately into building and enclosure design. In this episode, we talk about the marketing potential of graphic-rich modeling visualizations, the many benefits of building with biogenic materials, the importance of thinking at the whole-system level, the beauty of a well-illustrated instruction manual, and more. Connect with Steve, New Energy Works, and Holzraum System: Steve on LinkedIn => https://www.linkedin.com/in/steve-hessler-81214833/ New Energy Works on LinkedIn => https://www.linkedin.com/company/new-energy-works/ New Energy Works on Instagram => https://www.instagram.com/newenergyworks/ New Energy Works website => https://newenergyworks.com/ Holzraum System on LinkedIn => https://www.linkedin.com/company/holzraum-system-llc/ Holzraum System website => https://www.holzraumsystem.com/","meta_description":"Steve Hessler is a Certified Passive House Consultant, building systems specialist at New Energy Works, and visiting educator at McGill University through…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2387,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-passivhaus-7111512/episodes/steve-hessler-new-energy-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/steve-hessler-new-energy-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}