{"podcast":{"title":"Marketing Passivhaus","slug":"marketing-passivhaus-7111512","podcast_index_feed_id":7111512,"rss_url":"https://feeds.transistor.fm/marketing-passivhaus","website_url":"http://marketingpassivhaus.com","image_url":"https://img.transistorcdn.com/bzctsDa8T2WaTNaoJcfhomOT43WskooBY6yTCj_EJpA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MGU4/Njc2YzFhMDMyODYx/NmE3MWRkOGI1ZWI1/OTY3YS5wbmc.jpg","author":"James E. Turner","episode_count":41,"summary":"Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.","last_synced_at":"2026-07-20T16:20:43.687028+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512"},"episode":{"title":"Michael Ingui - Ingui Architecture","slug":"michael-ingui-ingui-architecture","published_at":"2026-07-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/michael-ingui-ingui-architecture","show_page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512","url":"https://share.transistor.fm/s/94fe3b71","audio_url":"https://media.transistor.fm/94fe3b71/933d07b6.mp3","summary":"Michael Ingui is an artist and architect, as well as the president and a partner at Ingui Architecture, and a co-founder of both the Passive House Accelerator and Source 2050. Michael started the Accelerator because he saw how important it was to have a place to share ideas within the industry and community. He started Source 2050 to help increase the availability of high-performance building supplies. In this episode, we talk about the next big hurdle that Passive House needs to get over (hint: it's marketing :), the critical importance of product availability if you don't want your contractor to use something other than what you specified, and the 3 things that will either let us scale Passive House the way we truly need to, or not. Connect with Michael, Ingui Architecture, Passive House Accelerator, and Source 2050: Michael on LinkedIn => https://www.linkedin.com/in/michaelingui/ Michael on Instagram => https://www.instagram.com/michael_ingui/ Ingui Architecture on LinkedIn => https://www.linkedin.com/company/inguiarchitecture/ Ingui Architecture on Instagram => https://www.instagram.com/inguiarchitecture/ Ingui Architecture website => https://www.inguiarchitecture.com/ Passive House Accelerator on LinkedIn => https://www.linkedin.com/company/passivehouseaccelerator/ Passive House Accelerator on Bluesky => https://bsky.app/profile/phaccelerator.bsky.social Passive House Accelerator on Instagram => https://www.instagram.com/passivehouseaccelerator/ Passive House Accelerator website => https://passivehouseaccelerator.com/ Source 2050 on LinkedIn => https://www.linkedin.com/company/source-2050/ Source 2050 on Instagram => https://www.instagram.com/source2050/ Source 2050 website => https://source2050.com/","meta_description":"Michael Ingui is an artist and architect, as well as the president and a partner at Ingui Architecture, and a co-founder of both the Passive House Acceler…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2249,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-passivhaus-7111512/episodes/michael-ingui-ingui-architecture/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/michael-ingui-ingui-architecture.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}