{"podcast":{"title":"Marketing Passivhaus","slug":"marketing-passivhaus-7111512","podcast_index_feed_id":7111512,"rss_url":"https://feeds.transistor.fm/marketing-passivhaus","website_url":"http://marketingpassivhaus.com","image_url":"https://img.transistorcdn.com/bzctsDa8T2WaTNaoJcfhomOT43WskooBY6yTCj_EJpA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MGU4/Njc2YzFhMDMyODYx/NmE3MWRkOGI1ZWI1/OTY3YS5wbmc.jpg","author":"James E. Turner","episode_count":41,"summary":"Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.","last_synced_at":"2026-07-20T16:20:43.687028+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512"},"episode":{"title":"Lorrie Rand - Habit Studio","slug":"lorrie-rand-habit-studio","published_at":"2026-05-04T08:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/lorrie-rand-habit-studio","show_page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512","url":"https://share.transistor.fm/s/3af5137b","audio_url":"https://media.transistor.fm/3af5137b/f5f75482.mp3","summary":"Lorrie Rand is a Sustainability Specialist at Habit Studio, a Senior Advisor at the ReCover Initiative, a Board Member at Retrofit Canada, and an instructor at Passive House Canada. Her first practice, Habit Studio, is an award-winning, women-led architectural and residential design firm based in Halifax, NS, focused on Passive House and deep retrofits. In this episode, we talk about Lorrie's semi-accidental journey into forming two companies, how her passive house journey began with a client request, Habit Studio's commitment to building passive house homes at cost parity with code-built homes, Canada's big need for home retrofits, and more. Connect with Lorrie, Habit Studio, and The ReCover Initiative: Lorrie on LinkedIn => https://www.linkedin.com/in/lorrie-rand-80b03611/ Habit Studio on LinkedIn => https://www.linkedin.com/company/habitstudio/ Habit Studio on YouTube => https://www.youtube.com/@habitstudioinc Habit Studio on Instagram => https://www.instagram.com/habitstudio/ Habit Studio website => https://www.habitstudio.ca/ ReCover Initiative on LinkedIn => https://www.linkedin.com/company/the-recover-initiative/ ReCover Initiative on Instagram => https://www.instagram.com/recover_canada/ ReCover Initiative website => https://recoverinitiative.ca/","meta_description":"Lorrie Rand is a Sustainability Specialist at Habit Studio, a Senior Advisor at the ReCover Initiative, a Board Member at Retrofit Canada, and an instruct…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2280,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-passivhaus-7111512/episodes/lorrie-rand-habit-studio/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/lorrie-rand-habit-studio.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}