{"podcast":{"title":"Marketing Passivhaus","slug":"marketing-passivhaus-7111512","podcast_index_feed_id":7111512,"rss_url":"https://feeds.transistor.fm/marketing-passivhaus","website_url":"http://marketingpassivhaus.com","image_url":"https://img.transistorcdn.com/bzctsDa8T2WaTNaoJcfhomOT43WskooBY6yTCj_EJpA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MGU4/Njc2YzFhMDMyODYx/NmE3MWRkOGI1ZWI1/OTY3YS5wbmc.jpg","author":"James E. Turner","episode_count":41,"summary":"Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.","last_synced_at":"2026-07-20T16:20:43.687028+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512"},"episode":{"title":"Jennifer Karkar Ritchie - Revolution PR","slug":"jennifer-karkar-ritchie-revolution-pr","published_at":"2026-07-06T08:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/jennifer-karkar-ritchie-revolution-pr","show_page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512","url":"https://share.transistor.fm/s/5b23f725","audio_url":"https://media.transistor.fm/5b23f725/ce45d09c.mp3","summary":"Jennifer Karkar Ritchie is the owner and principal of Revolution Public Relations, a sustainable lifestyle public relations and marketing firm in the Pacific Northwest. She's also the owner and occupant of Washington State's first passive home, built at a time when far fewer people knew about passive building standards, and materials were much harder to come by. In this episode, we talk about Jennifer's experience marketing her own home through education, home tours, and many conversations, how her work with passive building clients — most notably Phius — has shaped her understanding of what challenges passive building companies face, why she prefers the term \"passive building\" to \"passive house,\" and much more. Connect with Jennifer and Revolution PR: Jennifer on LinkedIn => https://www.linkedin.com/in/jenniferkritchie/ Revolution PR on LinkedIn => https://www.linkedin.com/company/revolutionpr/ Revolution PR on Instagram => https://www.instagram.com/revpr/ Revolution PR website => https://www.revolutionpr.com/","meta_description":"Jennifer Karkar Ritchie is the owner and principal of Revolution Public Relations, a sustainable lifestyle public relations and marketing firm in the Paci…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2308,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-passivhaus-7111512/episodes/jennifer-karkar-ritchie-revolution-pr/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/jennifer-karkar-ritchie-revolution-pr.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}