{"podcast":{"title":"Marketing Passivhaus","slug":"marketing-passivhaus-7111512","podcast_index_feed_id":7111512,"rss_url":"https://feeds.transistor.fm/marketing-passivhaus","website_url":"http://marketingpassivhaus.com","image_url":"https://img.transistorcdn.com/bzctsDa8T2WaTNaoJcfhomOT43WskooBY6yTCj_EJpA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MGU4/Njc2YzFhMDMyODYx/NmE3MWRkOGI1ZWI1/OTY3YS5wbmc.jpg","author":"James E. Turner","episode_count":41,"summary":"Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.","last_synced_at":"2026-07-20T16:20:43.687028+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512"},"episode":{"title":"Alexis Jarvis - SideCar PR","slug":"alexis-jarvis-sidecar-pr","published_at":"2026-04-06T08:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/alexis-jarvis-sidecar-pr","show_page_url":"https://stenobird.com/podcast/marketing-passivhaus-7111512","url":"https://share.transistor.fm/s/73306199","audio_url":"https://media.transistor.fm/73306199/db89dce7.mp3","summary":"Alexis Jarvis is the President of SideCar Public Relations, a communications firm that specializes in real estate development, economic development, and placemaking. For 15+ years, SideCar PR has worked with everyone from investors and developers to architects, designers, lighting designers, and builders — anyone who touches the built environment. In this episode, we dig into the various audiences to which Passive House needs to be marketed, and why it's so important to do so, as well as the disappearing differences between marketing and PR, how to build authority and influence legislation and public property development, the challenges of showcasing air quality in such a visual-first field, and more. Connect with Alexis and SideCar PR: Alexis on LinkedIn => https://www.linkedin.com/in/alexisjarvis/ SideCar PR on LinkedIn => https://www.linkedin.com/company/sidecar-public-relations/ SideCar PR on Instagram => https://www.instagram.com/sidecarpr/ SideCar PR website => https://sidecarpr.com/","meta_description":"Alexis Jarvis is the President of SideCar Public Relations, a communications firm that specializes in real estate development, economic development, and p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2103,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-passivhaus-7111512/episodes/alexis-jarvis-sidecar-pr/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-passivhaus-7111512/alexis-jarvis-sidecar-pr.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}