{"podcast":{"title":"Marketing Operators","slug":"marketing-operators-6861665","podcast_index_feed_id":6861665,"rss_url":"https://anchor.fm/s/f23bffe0/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/marketing-operators","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40540184/40540184-1781006264217-c57060f709315.jpg","author":"Cody Plofker, Connor MacDonald, and Connor Rolain","episode_count":134,"summary":"Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.","last_synced_at":"2026-07-29T02:20:23.918211+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665"},"episode":{"title":"Why Your Meta Campaigns Are Stuck Targeting the Same People","slug":"why-your-meta-campaigns-are-stuck-targeting-the-same-people","published_at":"2026-04-14T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665/why-your-meta-campaigns-are-stuck-targeting-the-same-people","show_page_url":"https://stenobird.com/podcast/marketing-operators-6861665","url":"https://podcasters.spotify.com/pod/show/marketing-operators/episodes/Why-Your-Meta-Campaigns-Are-Stuck-Targeting-the-Same-People-e3hs5pc","audio_url":"https://anchor.fm/s/f23bffe0/podcast/play/118412524/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-13%2F422011105-44100-2-0a5d52d2c2d73.mp3","summary":"Are you exhausting your audience or just exhausting your strategy? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) dig into the mechanics of reaching net-new audiences on Meta, breaking down which lever moves the needle most: creative diversity, signal engineering, or landing page strategy. They also revisit a Ridge case study showing how optimizing for the wrong purchase event quietly cannibalized an entire product category’s growth. The conversation shifts to building a DTC marketing function from scratch, what the first senior hire should look like at a $30M consumable brand with deep retail roots, what to pay them, and how to think about the lifecycle marketing role that follows. They close on a standout YouTube incrementality test result where Amazon captured more than half the revenue lift, and what that pattern reveals about upper-funnel channels and where customers actually convert. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Aftersell https://9ops.co/4i3bb5 Haus https://www.haus.io/operators Prescient AI https://www.prescientai.com/operators Richpanel https://9ops.co/richpanel Operators Newsletter https://9operators.com/","meta_description":"Are you exhausting your audience or just exhausting your strategy? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) dig into the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4111,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/why-your-meta-campaigns-are-stuck-targeting-the-same-people/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-operators-6861665/why-your-meta-campaigns-are-stuck-targeting-the-same-people.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}