{"podcast":{"title":"Marketing Operators","slug":"marketing-operators-6861665","podcast_index_feed_id":6861665,"rss_url":"https://anchor.fm/s/f23bffe0/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/marketing-operators","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40540184/40540184-1781006264217-c57060f709315.jpg","author":"Cody Plofker, Connor MacDonald, and Connor Rolain","episode_count":134,"summary":"Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.","last_synced_at":"2026-07-29T02:20:23.918211+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665"},"episode":{"title":"The Meta Playbook That Took True Sea Moss Beyond Nine Figures","slug":"the-meta-playbook-that-took-true-sea-moss-beyond-nine-figures","published_at":"2026-05-26T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665/the-meta-playbook-that-took-true-sea-moss-beyond-nine-figures","show_page_url":"https://stenobird.com/podcast/marketing-operators-6861665","url":"https://podcasters.spotify.com/pod/show/marketing-operators/episodes/The-Meta-Playbook-That-Took-True-Sea-Moss-Beyond-Nine-Figures-e3jsrvq","audio_url":"https://anchor.fm/s/f23bffe0/podcast/play/120532410/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-25%2F424876447-44100-2-6862420218148.mp3","summary":"“You don’t have to be first to be the best.” What does it take to scale a brand from $20M to $140M in just 12 months? Luka Kvatchrelishvili (CMO, True Sea Moss) joins hosts Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) to break down how he took a bootstrapped, product-led superfood brand … and scaled it into a nine-figure DTC powerhouse. Luka shares his path from practicing law in Georgia to drop shipping foosball tables to leading a 33-person marketing team. The conversation digs into how Luka diagnosed and fixed True Sea Moss’ data infrastructure before touching a single ad, and how a surge in creative volume gave way to a more methodical, outcome-driven testing system. He also gets into the halo effect between Meta spend, Amazon, and retail performance; the power of the LTV-to-CAC cohort report; and how True Sea Moss went from Telegram groups and Trello boards to a marketing-led operation scaling toward half a billion. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Saras Analytics https://bit.ly/9OP-Ytdesc Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/","meta_description":"“You don’t have to be first to be the best.” What does it take to scale a brand from $20M to $140M in just 12 months? Luka Kvatchrelishvili (CMO, True Sea…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3977,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/the-meta-playbook-that-took-true-sea-moss-beyond-nine-figures/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-operators-6861665/the-meta-playbook-that-took-true-sea-moss-beyond-nine-figures.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}