{"podcast":{"title":"Marketing Operators","slug":"marketing-operators-6861665","podcast_index_feed_id":6861665,"rss_url":"https://anchor.fm/s/f23bffe0/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/marketing-operators","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40540184/40540184-1781006264217-c57060f709315.jpg","author":"Cody Plofker, Connor MacDonald, and Connor Rolain","episode_count":134,"summary":"Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.","last_synced_at":"2026-07-29T02:20:23.918211+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665"},"episode":{"title":"Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV","slug":"rethinking-sms-marketing-for-ecommerce-ai-rcs-ltv","published_at":"2026-04-28T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665/rethinking-sms-marketing-for-ecommerce-ai-rcs-ltv","show_page_url":"https://stenobird.com/podcast/marketing-operators-6861665","url":"https://podcasters.spotify.com/pod/show/marketing-operators/episodes/Rethinking-SMS-Marketing-for-Ecommerce-AI--RCS--LTV-e3iiboj","audio_url":"https://anchor.fm/s/f23bffe0/podcast/play/119139539/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-27%2F422995574-44100-2-9c95f78f9f06e.mp3","summary":"What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program? Mike Manheimer (Chief Customer Officer, Postscript) joins hosts Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to dig into how brands are getting more out of their SMS programs. They cover what most brands are doing wrong about messaging frequency, how conversational commerce is reshaping the acquisition funnel, and why the data from texts may be the most valuable, untapped signal in right now. The conversation moves from holdout testing and subscriber LTV benchmarks to Postscript’s AI product, Shopper, and the surprisingly specific objections that are quietly blocking purchases. It also covers what RCS means for the future of mobile messaging, why org structure shapes SMS performance more than most brands realize, and the single thing a five-to-ten-million-dollar brand should do first to unlock more from the channel. Powered By Motion Creative Benchmarks Report 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Rivo https://www.rivo.io/operators Prescient AI https://www.prescientai.com/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/","meta_description":"What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program? Mike Manheimer (Chief Customer Officer, Postscript) joins…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3970,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/rethinking-sms-marketing-for-ecommerce-ai-rcs-ltv/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-operators-6861665/rethinking-sms-marketing-for-ecommerce-ai-rcs-ltv.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}