{"podcast":{"title":"Marketing Operators","slug":"marketing-operators-6861665","podcast_index_feed_id":6861665,"rss_url":"https://anchor.fm/s/f23bffe0/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/marketing-operators","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40540184/40540184-1781006264217-c57060f709315.jpg","author":"Cody Plofker, Connor MacDonald, and Connor Rolain","episode_count":134,"summary":"Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.","last_synced_at":"2026-07-29T02:20:23.918211+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665"},"episode":{"title":"New Ad Accounts, Organic & Creators: Marketing Operators Hotline","slug":"new-ad-accounts-organic-creators-marketing-operators-hotline","published_at":"2026-04-07T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665/new-ad-accounts-organic-creators-marketing-operators-hotline","show_page_url":"https://stenobird.com/podcast/marketing-operators-6861665","url":"https://podcasters.spotify.com/pod/show/marketing-operators/episodes/New-Ad-Accounts--Organic--Creators-Marketing-Operators-Hotline-e3hhbic","audio_url":"https://anchor.fm/s/f23bffe0/podcast/play/118057996/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-6%2F421545131-44100-2-5ab18f2a801e6.mp3","summary":"It’s a MOps Hotline special episode! Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) answer your most pressing questions. Especially how to get started. Connor MacDonald shares what he’s learning in real time from launching a new supplement company from scratch — no Ridge halo, no shortcuts. The trio breaks down why organic distribution has become the non-negotiable foundation before touching paid, and how to think about scaling a Meta account from $500 a day to $1,000 and beyond. They also dig into the evolution from demand capture to demand creation, how to read the signals in your ad account, and why onsite CRO (conversion rate optimization) might be the most underrated lever in your whole growth stack. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Prescient AI https://www.prescientai.com/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Rivo https://www.rivo.io/operators Operators Newsletter https://9operators.com/","meta_description":"It’s a MOps Hotline special episode! Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) ans…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3954,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/new-ad-accounts-organic-creators-marketing-operators-hotline/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-operators-6861665/new-ad-accounts-organic-creators-marketing-operators-hotline.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}