{"podcast":{"title":"Marketing Operators","slug":"marketing-operators-6861665","podcast_index_feed_id":6861665,"rss_url":"https://anchor.fm/s/f23bffe0/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/marketing-operators","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40540184/40540184-1781006264217-c57060f709315.jpg","author":"Cody Plofker, Connor MacDonald, and Connor Rolain","episode_count":134,"summary":"Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.","last_synced_at":"2026-07-29T02:20:23.918211+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665"},"episode":{"title":"Meta Ads Underperforming? Why + What To Do Right Now","slug":"meta-ads-underperforming-why-what-to-do-right-now","published_at":"2026-07-21T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665/meta-ads-underperforming-why-what-to-do-right-now","show_page_url":"https://stenobird.com/podcast/marketing-operators-6861665","url":"https://podcasters.spotify.com/pod/show/marketing-operators/episodes/Meta-Ads-Underperforming--Why--What-To-Do-Right-Now-e3makoi","audio_url":"https://anchor.fm/s/f23bffe0/podcast/play/123080914/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-20%2F428291674-44100-2-3c5f2492622b.mp3","summary":"“I don’t think our ads are any better.” Why are Meta click-through rates rising while conversion rates keep falling? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) unpack why Meta ad performance has quietly shifted across ecommerce accounts. They break down Ridge’s new chains launch and the merchandising lessons behind it, and debate whether TikTok Shop’s affiliate program matters more than its storefront. Meta CPMs and click-through rates keep climbing across DTC accounts, even as conversion rates fall. The hosts respond with the exclusion settings and bid multipliers they are testing to fight back. From there, the conversation turns to Ridge’s chains launch and the pricing lessons behind it. Powered By Motion Creative Benchmarks 2026 https://9ops.co/motionapp-creativebenchmarks2026 Richpanel https://9ops.co/richpanel-mops Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators NeonPixel https://9ops.co/neonpixel Operators Newsletter https://9operators.com/","meta_description":"“I don’t think our ads are any better.” Why are Meta click-through rates rising while conversion rates keep falling? Connor MacDonald (CMO, Ridge), Cody P…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4089,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/meta-ads-underperforming-why-what-to-do-right-now/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-operators-6861665/meta-ads-underperforming-why-what-to-do-right-now.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}