{"podcast":{"title":"Marketing Operators","slug":"marketing-operators-6861665","podcast_index_feed_id":6861665,"rss_url":"https://anchor.fm/s/f23bffe0/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/marketing-operators","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40540184/40540184-1781006264217-c57060f709315.jpg","author":"Cody Plofker, Connor MacDonald, and Connor Rolain","episode_count":134,"summary":"Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.","last_synced_at":"2026-07-29T02:20:23.918211+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665"},"episode":{"title":"Incrementality Playbook Every Ecommerce Marketer Needs","slug":"incrementality-playbook-every-ecommerce-marketer-needs","published_at":"2026-03-17T12:27:03+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665/incrementality-playbook-every-ecommerce-marketer-needs","show_page_url":"https://stenobird.com/podcast/marketing-operators-6861665","url":"https://podcasters.spotify.com/pod/show/marketing-operators/episodes/Incrementality-Playbook-Every-Ecommerce-Marketer-Needs-e3ghmbf","audio_url":"https://anchor.fm/s/f23bffe0/podcast/play/117020463/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-16%2F420148970-44100-2-73c94436b8c68.mp3","summary":"Are you making decisions based on data that proves causality or just correlation? Connor Rolain (Head of Growth, HexClad), Connor MacDonald (CMO, Ridge), and Cody Plofker (CEO, Jones Road Beauty) dig into what it means to build a truly incrementality-first marketing organization. They break down how to string together consecutive channel tests — using each result to build the next hypothesis rather than testing in isolation. They share real examples from their own accounts, including how a 20% budget shift to brand video drove a 40% lift in incremental results, why TikTok Shop is proving to reach a new audience for HexClad, and how Jones Road diagnosed and rebuilt a struggling Meta account from first principles. The conversation also tackles the nuance of measuring upper-funnel channels like CTV and YouTube, when directional reads are enough, and how to build a culture where your team learns to think incrementally without being told to. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor Haus https://www.haus.io/operators Prescient AI https://www.prescientai.com/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/","meta_description":"Are you making decisions based on data that proves causality or just correlation? Connor Rolain (Head of Growth, HexClad), Connor MacDonald (CMO, Ridge),…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3801,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/incrementality-playbook-every-ecommerce-marketer-needs/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-operators-6861665/incrementality-playbook-every-ecommerce-marketer-needs.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}