{"podcast":{"title":"Marketing Operators","slug":"marketing-operators-6861665","podcast_index_feed_id":6861665,"rss_url":"https://anchor.fm/s/f23bffe0/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/marketing-operators","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40540184/40540184-1781006264217-c57060f709315.jpg","author":"Cody Plofker, Connor MacDonald, and Connor Rolain","episode_count":134,"summary":"Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.","last_synced_at":"2026-07-29T02:20:23.918211+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665"},"episode":{"title":"How to 2x Your A/B Testing Output Without More Budget","slug":"how-to-2x-your-a-b-testing-output-without-more-budget","published_at":"2026-06-23T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665/how-to-2x-your-a-b-testing-output-without-more-budget","show_page_url":"https://stenobird.com/podcast/marketing-operators-6861665","url":"https://podcasters.spotify.com/pod/show/marketing-operators/episodes/How-to-2x-Your-AB-Testing-Output-Without-More-Budget-e3l5acs","audio_url":"https://anchor.fm/s/f23bffe0/podcast/play/121857884/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-23%2F426646898-44100-2-476fbbc0eae0f.mp3","summary":"“We used to try to win every day. Now we’re willing to sacrifice entire months.” What does it mean to optimize ad spend when there’s no universal answer? Michael Ting (GM of DTC, JAXXON) joins Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) to challenge one of the most common assumptions in ecommerce email marketing and paid media: that there is a single optimized ad spend. There isn’t. The better question is what you’re trying to achieve and over what time horizon. Michael walks through how JAXXON uses cost per email signup to make confident budget decisions, spending aggressively into slow seasons and monetizing that list when it matters most. The conversation also covers decision quality frameworks, doubling AB testing velocity, and how daily performance reporting builds operator instinct over time. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators Operators Newsletter https://9operators.com/","meta_description":"“We used to try to win every day. Now we’re willing to sacrifice entire months.” What does it mean to optimize ad spend when there’s no universal answer?…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4466,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/how-to-2x-your-a-b-testing-output-without-more-budget/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-operators-6861665/how-to-2x-your-a-b-testing-output-without-more-budget.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}