{"podcast":{"title":"Marketing Operators","slug":"marketing-operators-6861665","podcast_index_feed_id":6861665,"rss_url":"https://anchor.fm/s/f23bffe0/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/marketing-operators","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40540184/40540184-1781006264217-c57060f709315.jpg","author":"Cody Plofker, Connor MacDonald, and Connor Rolain","episode_count":134,"summary":"Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.","last_synced_at":"2026-07-29T02:20:23.918211+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665"},"episode":{"title":"Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic","slug":"ecommerce-content-flywheel-meta-to-tiktok-paid-to-organic","published_at":"2026-05-19T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665/ecommerce-content-flywheel-meta-to-tiktok-paid-to-organic","show_page_url":"https://stenobird.com/podcast/marketing-operators-6861665","url":"https://podcasters.spotify.com/pod/show/marketing-operators/episodes/Ecommerce-Content-Flywheel-Meta-to-TikTok--Paid-to-Organic-e3jijvi","audio_url":"https://anchor.fm/s/f23bffe0/podcast/play/120196530/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-18%2F424428989-44100-2-0744a63fbc255.mp3","summary":"What does a content flywheel look like when it’s firing on all cylinders? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) break down how their teams structure content creation end-to-end: from micro-creators and TikTok Shop affiliates to high-production studio shoots and ambassador programs. Both hosts bring their own playbooks to the table to compare notes in real time. They cover the three core buckets of a paid ad account, why scripted UGC is losing ground to raw “yapper content, how to negotiate more deliverables without doubling creator rates, the TikTok Shop affiliate flywheel, and why building an in-house production playbook is one of the highest-leverage investments a brand can make. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Aftersell https://9ops.co/4i3bb5 Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel Operators Newsletter https://9operators.com/","meta_description":"What does a content flywheel look like when it’s firing on all cylinders? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) break do…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3685,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/ecommerce-content-flywheel-meta-to-tiktok-paid-to-organic/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-operators-6861665/ecommerce-content-flywheel-meta-to-tiktok-paid-to-organic.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}