{"podcast":{"title":"Marketing Operators","slug":"marketing-operators-6861665","podcast_index_feed_id":6861665,"rss_url":"https://anchor.fm/s/f23bffe0/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/marketing-operators","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40540184/40540184-1781006264217-c57060f709315.jpg","author":"Cody Plofker, Connor MacDonald, and Connor Rolain","episode_count":134,"summary":"Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.","last_synced_at":"2026-07-29T02:20:23.918211+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665"},"episode":{"title":"DTC Content Creation Process That Wins on Paid Social","slug":"dtc-content-creation-process-that-wins-on-paid-social","published_at":"2026-06-16T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-operators-6861665/dtc-content-creation-process-that-wins-on-paid-social","show_page_url":"https://stenobird.com/podcast/marketing-operators-6861665","url":"https://podcasters.spotify.com/pod/show/marketing-operators/episodes/DTC-Content-Creation-Process-That-Wins-on-Paid-Social-e3krabg","audio_url":"https://anchor.fm/s/f23bffe0/podcast/play/121530160/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-15%2F426209920-44100-2-74392fc84e29f.mp3","summary":"“The digital deliverables have outpaced production company knowledge.” How do you build a repeatable content creation process without hiring a full agency? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) break down how they approach content production across every budget level; ranging from $50k brand shoot days to $100 iPhone clips that outperform everything else in the ad account. The episode covers the full content production stack: multi-team shoot briefing, on-set creative strategy, and the in-house studio advantage. The trio also gets into clipping, AI-generated UGC, and whether dead internet theory is already shaping how products go viral. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/aftersell-mops Operators Newsletter https://9operators.com/","meta_description":"“The digital deliverables have outpaced production company knowledge.” How do you build a repeatable content creation process without hiring a full agency…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3435,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/dtc-content-creation-process-that-wins-on-paid-social/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-operators-6861665/dtc-content-creation-process-that-wins-on-paid-social.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}