{"podcast":{"title":"Marketing, Media & Adtech","slug":"marketing-media-adtech-6725129","podcast_index_feed_id":6725129,"rss_url":"https://feeds.captivate.fm/adotat/","website_url":"https://adotat.captivate.fm","image_url":"https://artwork.captivate.fm/a80c3c77-f539-4cac-9c67-82e90312be45/Untitled-19.jpeg","author":"Pesach Lattin","episode_count":162,"summary":"Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God","last_synced_at":"2026-07-08T16:18:29.496067+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129"},"episode":{"title":"The Swiss Founder Who Says Your $700B Ad Stack Is a Lie | Shawn Jensen, Profila | ADOTAT Show","slug":"the-swiss-founder-who-says-your-700b-ad-stack-is-a-lie-shawn-jensen-profila-adotat-show","published_at":"2026-05-11T09:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/the-swiss-founder-who-says-your-700b-ad-stack-is-a-lie-shawn-jensen-profila-adotat-show","show_page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129","url":"https://adotat.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/35bf21a8-ea21-44d9-b963-b7de542e0ba2.mp3","summary":"On this episode of The ADOTAT Show, Pesach Lattin sits down with Shawn Jensen, Founder and CEO of Profila, the Swiss startup that's spent eight years building what they call zero-knowledge advertising, a privacy-first AdTech architecture where consumer data never leaves the device. Jensen doesn't pull punches. He calls CPM a vanity metric, says the $700 billion digital ad industry forgot to ask the customer what they want, and argues that the entire surveillance-based targeting model built since 2005 is a $50 billion-a-year fraud problem dressed up as innovation. We get into declared intent vs inferred intent, why GDPR and the EU AI Act are closing the walls on programmatic, and what Jensen thinks AdTech looks like in 2036 if he wins. This is the conversation the AdTech industry has been avoiding for a decade. Now it's on the record. 🎯 WHAT WE COVER: 00:00 Cold open: meet the Swiss founder who thinks AdTech is dumb 01:43 What is zero-knowledge advertising, explained for CMOs 03:18 Declared intent vs inferred intent: lead indicator vs lagging indicator 03:47 ACE: the Agentic Intent Classification Engine, explained 05:24 OpenRTB integration and why Profila isn't a rip-and-replace 06:16 The 100% engagement North Star vs the 0.1% industry average 07:34 Are consumers really capable of managing their own data? 09:00 Why we'll laugh at the social and search era in a decade 10:32 The EU's landmark RTB ruling and why it opens the door 11:57 The vanity metrics hit list: CPM, ROAS, and the eyeball economy 13:11 Eight years from concept: pre-revenue, near-death, and persistence 14:24 Meeting a Belgian privacy lawyer at CERN, the origin story 15:22 Why Profila took the academic research route instead of Sand Hill Road 16:48 The year Jensen sold his house, his pension, and his anniv…","meta_description":"On this episode of The ADOTAT Show, Pesach Lattin sits down with Shawn Jensen, Founder and CEO of Profila, the Swiss startup that's spent eight years buil…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1628,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-media-adtech-6725129/episodes/the-swiss-founder-who-says-your-700b-ad-stack-is-a-lie-shawn-jensen-profila-adotat-show/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/the-swiss-founder-who-says-your-700b-ad-stack-is-a-lie-shawn-jensen-profila-adotat-show.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}