{"podcast":{"title":"Marketing, Media & Adtech","slug":"marketing-media-adtech-6725129","podcast_index_feed_id":6725129,"rss_url":"https://feeds.captivate.fm/adotat/","website_url":"https://adotat.captivate.fm","image_url":"https://artwork.captivate.fm/a80c3c77-f539-4cac-9c67-82e90312be45/Untitled-19.jpeg","author":"Pesach Lattin","episode_count":162,"summary":"Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God","last_synced_at":"2026-07-08T16:18:29.496067+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129"},"episode":{"title":"The Adtech Metadata Apocalypse with Nick Stark","slug":"the-adtech-metadata-apocalypse-with-nick-stark","published_at":"2026-01-13T12:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/the-adtech-metadata-apocalypse-with-nick-stark","show_page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129","url":"https://adotat.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/6af5408d-3057-4ab0-a938-eb970201e0d0.mp3","summary":"Nick Stark didn’t come on The ADOTAT Show to talk about “the future of CTV” in soft-focus buzzwords. He came to talk about why connected TV advertising quietly bleeds money every day and why most of the industry pretends it’s normal. Nick is the CEO of GoGoCTV, a company that exists for one uncomfortable reason: streaming ads are often built on bad metadata, missing signals, broken ad plumbing, and contracts nobody audits after signing. If you’ve ever seen premium CTV inventory monetize like clearance-bin display, this episode explains exactly how that happens and why it keeps happening. We unpack how a single missing metadata field can slash revenue by up to 90%, why “data-driven marketing” often means “staring at dashboards you don’t fully understand,” and how optimization culture turned creativity into a hostage negotiation with math. Nick breaks down dirty vs missing metadata, IVT detection gone sideways, why new devices get punished for not being on whitelist spreadsheets, and how “fixed pricing” quietly sabotages performance in a dynamic market. There’s also a blunt conversation about: CTV ad tech infrastructure and ad serving Metadata hygiene, data quality, and monetization leakage Programmatic advertising myths and supply chain confusion IVT, SIVT, fraud detection, and false positives Attention economics vs impressions vs results Dynamic pricing, floor management, and latency realities Why audits matter more than optimism Why half the industry is confident their stack works and wrong Plus desert-island adtech hypotheticals, a reality check on AI in advertising, why consultants behave exactly like mosquitoes, and an honest look at leadership when everything runs in milliseconds and ego runs in seconds. If you work in CTV, streaming advertising, programmatic medi…","meta_description":"Nick Stark didn’t come on The ADOTAT Show to talk about “the future of CTV” in soft-focus buzzwords. He came to talk about why connected TV advertising qu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1913,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-media-adtech-6725129/episodes/the-adtech-metadata-apocalypse-with-nick-stark/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/the-adtech-metadata-apocalypse-with-nick-stark.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}