{"podcast":{"title":"Marketing, Media & Adtech","slug":"marketing-media-adtech-6725129","podcast_index_feed_id":6725129,"rss_url":"https://feeds.captivate.fm/adotat/","website_url":"https://adotat.captivate.fm","image_url":"https://artwork.captivate.fm/a80c3c77-f539-4cac-9c67-82e90312be45/Untitled-19.jpeg","author":"Pesach Lattin","episode_count":162,"summary":"Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God","last_synced_at":"2026-07-08T16:18:29.496067+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129"},"episode":{"title":"Justin Pearse | Thirty Years Covering Ad Tech, Attention Metrics, The Open Web, And Why The Industry Never Actually Dies | ADOTAT Show Season 8","slug":"justin-pearse-thirty-years-covering-ad-tech-attention-metrics-the-open-web-and-why-the-industry-never-actually-dies-adotat-show-season-8","published_at":"2026-03-25T07:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/justin-pearse-thirty-years-covering-ad-tech-attention-metrics-the-open-web-and-why-the-industry-never-actually-dies-adotat-show-season-8","show_page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129","url":"https://adotat.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/f55aef83-34c5-4870-81f2-57a0f59d4142.mp3","summary":"Justin Pearse, editor of New Digital Age and co-founder of BlueStrike Group, joins Pesach Lattin on the ADOTAT Show for a conversation spanning thirty years of digital advertising history, the rise and fall of attention metrics, the future of trade media, the BlueStrike model of owning both a PR agency and a trade publication simultaneously, and why the advertising industry has survived every near death experience thrown at it and will probably survive the next one too. Justin started as a journalist covering the dot com boom, watched programmatic advertising get built from scratch, covered every major wave of digital media from search to social to CTV to retail media, and co-founded BlueStrike Group and New Digital Age to cover the industry differently than anyone had before. He brings a thirty year perspective that very few people in advertising actually have and even fewer are willing to share this honestly. In this episode we cover: Why the advertising industry keeps surviving everything that should kill it The AI panic in advertising: why it already peaked and what that tells us about how the industry processes fear The resilience paradox: is the industry genuinely resilient or just world class at kicking the can down the road Attention metrics: why they emerged, why they are already going off the boil, and what is replacing them Why outcomes measurement is the next frontier and why most of the industry is still grading its own homework Retail media as the closest thing to honest attribution the industry has ever produced The wave theory of innovation: why the best ideas fail not because they are wrong but because the timing is off The BlueStrike model: owning a PR agency and a trade publication simultaneously and why radical transparency makes it work Why people…","meta_description":"Justin Pearse, editor of New Digital Age and co-founder of BlueStrike Group, joins Pesach Lattin on the ADOTAT Show for a conversation spanning thirty yea…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1915,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-media-adtech-6725129/episodes/justin-pearse-thirty-years-covering-ad-tech-attention-metrics-the-open-web-and-why-the-industry-never-actually-dies-adotat-show-season-8/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/justin-pearse-thirty-years-covering-ad-tech-attention-metrics-the-open-web-and-why-the-industry-never-actually-dies-adotat-show-season-8.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}