{"podcast":{"title":"Marketing, Media & Adtech","slug":"marketing-media-adtech-6725129","podcast_index_feed_id":6725129,"rss_url":"https://feeds.captivate.fm/adotat/","website_url":"https://adotat.captivate.fm","image_url":"https://artwork.captivate.fm/a80c3c77-f539-4cac-9c67-82e90312be45/Untitled-19.jpeg","author":"Pesach Lattin","episode_count":162,"summary":"Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God","last_synced_at":"2026-07-08T16:18:29.496067+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129"},"episode":{"title":"Cloud Gaming Ends Consoles -- the Adtech Venture with Dave Madden","slug":"cloud-gaming-ends-consoles-the-adtech-venture-with-dave-madden","published_at":"2025-11-24T07:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/cloud-gaming-ends-consoles-the-adtech-venture-with-dave-madden","show_page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129","url":"https://adotat.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/d89a6547-d25b-4404-a980-1c3c31715c25.mp3","summary":"Dave Madden is the rare executive who doesn’t just have stories. He has&nbsp; receipts. &nbsp;In this episode of The ADOTAT Show, we walk straight into the eye of modern gaming, advertising, cloud chaos, and one of the wildest brand partnerships ever attempted. It’s a full tour of an industry desperately trying to innovate while tripping over its own jargon. Dave takes us all the way back to his WildTangent years, where rewarded ads were born long before today’s pitch decks pretended to invent them. He breaks down how he and Alex St. John reunited after decades apart, why a “barn full of PhDs” might actually be the future of cloud gaming, and how Playcast.io could rewrite discovery, access, and game economics in a way hyperscalers probably don’t want you thinking about. We also get the uncensored version of the Titanfall-Mt. Dew-Doritos incident: a global promo with hundreds of millions of packages already printed, sitting on shelves, while the game itself flirted with a delay. Dave describes the moment he realized the entire operation could implode. And what he did next. Survival mode, not spin. From there, we dive into Dave’s unfiltered assessment of adtech’s chronic delusion problem. He talks about “vaporware,” Cannes cosplay, and the industry’s obsession with pretending innovation is whatever shiny buzzword someone stapled to a slide last week. His quote about adtech being “an industry of lampreys sitting on the back of a whale” is the kind of line that should probably be printed on a plaque and sent to every CMO. We talk brand soul, too. Dave walks us through the Lululemon campaign that almost got Duke Stump fired but ended up saving the brand. He breaks down why some brands should be excommunicated from the Church of Authenticity entirely, and why gamers don’t ha…","meta_description":"Dave Madden is the rare executive who doesn’t just have stories. He has receipts. In this episode of The ADOTAT Show, we walk straight into th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2642,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-media-adtech-6725129/episodes/cloud-gaming-ends-consoles-the-adtech-venture-with-dave-madden/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/cloud-gaming-ends-consoles-the-adtech-venture-with-dave-madden.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}