{"podcast":{"title":"Marketing, Media & Adtech","slug":"marketing-media-adtech-6725129","podcast_index_feed_id":6725129,"rss_url":"https://feeds.captivate.fm/adotat/","website_url":"https://adotat.captivate.fm","image_url":"https://artwork.captivate.fm/a80c3c77-f539-4cac-9c67-82e90312be45/Untitled-19.jpeg","author":"Pesach Lattin","episode_count":162,"summary":"Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God","last_synced_at":"2026-07-08T16:18:29.496067+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129"},"episode":{"title":"Adtech: Household Identity Versus the Buzzwords. Jason Manningham of Blockgraph","slug":"adtech-household-identity-versus-the-buzzwords-jason-manningham-of-blockgraph","published_at":"2026-01-19T11:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/adtech-household-identity-versus-the-buzzwords-jason-manningham-of-blockgraph","show_page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129","url":"https://adotat.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/37efd0c7-3e8b-414d-a79b-8961302e8a07.mp3","summary":"Local TV has been written off as plumbers, pizza shops, and leftover budgets for far too long. Jason Manningham is here to explain why that take is lazy, expensive, and wrong. In this episode of The ADOTAT Show, Pesach Lattin sits down with Blockgraph CEO Jason Manningham to unpack the part of the TV ecosystem everyone pretends to understand and absolutely does not. We dig into why local advertising is actually a $170B market, why zip codes are a blunt instrument, and why proximity and household identity outperform the buzzword soup most decks are built on. This conversation covers: Why local TV is bigger than national TV, and why brands keep missing it Household identity vs “targeting a person” on a shared screen Why IP targeting is mostly fiction and why geo still matters when done right Attribution dashboards as cosplay and the limits of last-click thinking Currency wars, outcomes measurement, and why Nielsen isn’t the whole story What AI gets wrong about TV and why the real world still matters Why most “performance TV” claims collapse under basic scrutiny No hype. No vendor theater. Just infrastructure, incentives, and the uncomfortable math underneath modern TV advertising. Sponsored by: Troutman Amin LLP – When ad tech deals get complicated, regulated, or quietly risky. Incremental.com – Because lift beats vibes, and proof beats promises. This is The ADOTAT Show. Stay Bold, Stay Curious, and Know More than You Did Yesterday.","meta_description":"Local TV has been written off as plumbers, pizza shops, and leftover budgets for far too long. Jason Manningham is here to explain why that take is lazy,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2976,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-media-adtech-6725129/episodes/adtech-household-identity-versus-the-buzzwords-jason-manningham-of-blockgraph/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/adtech-household-identity-versus-the-buzzwords-jason-manningham-of-blockgraph.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}