{"podcast":{"title":"Marketing, Media & Adtech","slug":"marketing-media-adtech-6725129","podcast_index_feed_id":6725129,"rss_url":"https://feeds.captivate.fm/adotat/","website_url":"https://adotat.captivate.fm","image_url":"https://artwork.captivate.fm/a80c3c77-f539-4cac-9c67-82e90312be45/Untitled-19.jpeg","author":"Pesach Lattin","episode_count":162,"summary":"Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God","last_synced_at":"2026-07-08T16:18:29.496067+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129"},"episode":{"title":"Adtech & AI: Built not Bullshit with Jason White of Mula AI","slug":"adtech-ai-built-not-bullshit-with-jason-white-of-mula-ai","published_at":"2026-01-22T07:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/adtech-ai-built-not-bullshit-with-jason-white-of-mula-ai","show_page_url":"https://stenobird.com/podcast/marketing-media-adtech-6725129","url":"https://adotat.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/7acecffb-9c1b-453b-9830-2ffefc8aed33.mp3","summary":"Jason White has spent 20+ years actually BUILDING technology at Viacom, OpenX, CBS, Fox MySpace, and multiple startups. Unlike the PowerPoint warriors flooding LinkedIn, he's coded real systems, invented RTB structures, and survived every hype cycle from the dot-com bubble to today's AI frenzy. In this brutally honest conversation, Jason exposes: ❌ Why 60-70% of \"AI features\" are just rule-based logic with an LLM wrapper ❌ The platform risk nobody talks about (spoiler: when ChatGPT builds your feature, you're done) ❌ Why ChatGPT is only right 50% of the time—and argues when it's wrong ❌ How ad blockers are inexplicably allowed in buying platforms ❌ Why programmatic \"transparency\" is the industry's biggest joke ❌ The real reason companies blow $100M on shiny objects (metaverse, anyone?) ✅ But also what ACTUALLY works: ✅ The three-circle test for real innovation (save money + bandwidth + revenue = unicorn) ✅ Why ad networks worked better than what replaced them ✅ How to build culture that doesn't turn teams into \"office hostages\" ✅ The future of AdCP and agents talking to each other ✅ Why democratizing information still matters 🔥 CONTROVERSIAL TAKES: \"Programmatic guaranteed pricing makes no sense\" - Google's $0.40 on $2 CPM vs $6 on $30 CPM \"SSPs were taking 30-50% margins as intermediaries\" \"The Trade Desk hasn't integrated with a new SSP in 8 years\" \"Token costs are going to rise—this automation party won't last\" \"ChatGPT will lose a billion dollars a month... not for long\" 📊 BY THE NUMBERS: 60-70% of AI features are just rule-based logic AI costs went from $50/month to $1,000/month in one year 30-50% margins taken by intermediary SSPs Only 10% of companies survive hype bubbles—but they change the world 🎯 WHO IS JASON WHITE? 20+ years building advertising technology a…","meta_description":"Jason White has spent 20+ years actually BUILDING technology at Viacom, OpenX, CBS, Fox MySpace, and multiple startups. Unlike the PowerPoint warriors flo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2167,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-media-adtech-6725129/episodes/adtech-ai-built-not-bullshit-with-jason-white-of-mula-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-media-adtech-6725129/adtech-ai-built-not-bullshit-with-jason-white-of-mula-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}