{"podcast":{"title":"Marketing: Global Edition","slug":"marketing-global-edition-7032758","podcast_index_feed_id":7032758,"rss_url":"https://feeds.transistor.fm/marketing-global-edition","website_url":"http://www.marketingglobaledition.com","image_url":"https://img.transistorcdn.com/FruV6p4lVh9l3C_rqzdpNWyeOISHuDwtVO3HfvVJDYw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTQy/Njg1ZTEwNTI3NDhj/MmUxYzY2YjJkZjYy/NGE5Ni5qcGc.jpg","author":"Jasmine Montgomery, Piers Guilar","episode_count":60,"summary":"A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758"},"episode":{"title":"The K-Wave. A Billion Dollar Industry.","slug":"the-k-wave-a-billion-dollar-industry","published_at":"2026-03-27T14:27:08+00:00","page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758/the-k-wave-a-billion-dollar-industry","show_page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758","url":"https://share.transistor.fm/s/c9cd23cf","audio_url":"https://media.transistor.fm/c9cd23cf/b0115a54.mp3","summary":"This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called, is a multi-billion dollar commercial and cultural phenomenon including music, film, TV shows and even beauty and fashion. But it did not come about by accident. It was a strategic plan emanating from something called the Jurassic Park moment. Tune in to hear Jasmine and Piers talk through the tidal wave, how it came about and what other countries could learn from it.","meta_description":"This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1459,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/the-k-wave-a-billion-dollar-industry/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-global-edition-7032758/the-k-wave-a-billion-dollar-industry.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}