{"podcast":{"title":"Marketing: Global Edition","slug":"marketing-global-edition-7032758","podcast_index_feed_id":7032758,"rss_url":"https://feeds.transistor.fm/marketing-global-edition","website_url":"http://www.marketingglobaledition.com","image_url":"https://img.transistorcdn.com/FruV6p4lVh9l3C_rqzdpNWyeOISHuDwtVO3HfvVJDYw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTQy/Njg1ZTEwNTI3NDhj/MmUxYzY2YjJkZjYy/NGE5Ni5qcGc.jpg","author":"Jasmine Montgomery, Piers Guilar","episode_count":60,"summary":"A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758"},"episode":{"title":"Should Diageo Go All In On Guinness?","slug":"should-diageo-go-all-in-on-guinness","published_at":"2026-03-07T13:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758/should-diageo-go-all-in-on-guinness","show_page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758","url":"https://share.transistor.fm/s/e51cfe60","audio_url":"https://media.transistor.fm/e51cfe60/291c04c0.mp3","summary":"\"Should Diageo sell everything else and change its name to Guinness plc?\" This headlines in the Irish Times sparked the debate in this week's podcast. Jasmine and Piers discuss the question and look at the reasons for Guinness's growing popularity around the world.","meta_description":"\"Should Diageo sell everything else and change its name to Guinness plc?\" This headlines in the Irish Times sparked the debate in this week's podcast. Jas…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1295,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/should-diageo-go-all-in-on-guinness/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-global-edition-7032758/should-diageo-go-all-in-on-guinness.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}