{"podcast":{"title":"Marketing: Global Edition","slug":"marketing-global-edition-7032758","podcast_index_feed_id":7032758,"rss_url":"https://feeds.transistor.fm/marketing-global-edition","website_url":"http://www.marketingglobaledition.com","image_url":"https://img.transistorcdn.com/FruV6p4lVh9l3C_rqzdpNWyeOISHuDwtVO3HfvVJDYw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTQy/Njg1ZTEwNTI3NDhj/MmUxYzY2YjJkZjYy/NGE5Ni5qcGc.jpg","author":"Jasmine Montgomery, Piers Guilar","episode_count":60,"summary":"A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758"},"episode":{"title":"From Space to Social: How Brands Turn Audiences into Creators","slug":"from-space-to-social-how-brands-turn-audiences-into-creators","published_at":"2026-04-11T13:23:42+00:00","page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758/from-space-to-social-how-brands-turn-audiences-into-creators","show_page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758","url":"https://share.transistor.fm/s/070acf7a","audio_url":"https://media.transistor.fm/070acf7a/c828eaea.mp3","summary":"This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone” campaign. In this episode Jasmine talks about ad campaigns that are based on user generated content or UGC. Campaigns like Apple’s “Shot on iPhone”. Jasmine talks about other examples and what makes for a successful user-generated campaign.","meta_description":"This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1120,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/from-space-to-social-how-brands-turn-audiences-into-creators/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-global-edition-7032758/from-space-to-social-how-brands-turn-audiences-into-creators.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}