{"podcast":{"title":"Marketing: Global Edition","slug":"marketing-global-edition-7032758","podcast_index_feed_id":7032758,"rss_url":"https://feeds.transistor.fm/marketing-global-edition","website_url":"http://www.marketingglobaledition.com","image_url":"https://img.transistorcdn.com/FruV6p4lVh9l3C_rqzdpNWyeOISHuDwtVO3HfvVJDYw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTQy/Njg1ZTEwNTI3NDhj/MmUxYzY2YjJkZjYy/NGE5Ni5qcGc.jpg","author":"Jasmine Montgomery, Piers Guilar","episode_count":60,"summary":"A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758"},"episode":{"title":"Brand Anniversaries: Badge of Honour or Load of Bluff?","slug":"brand-anniversaries-badge-of-honour-or-load-of-bluff","published_at":"2025-09-29T16:36:58+00:00","page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758/brand-anniversaries-badge-of-honour-or-load-of-bluff","show_page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758","url":"https://share.transistor.fm/s/69dd9534","audio_url":"https://media.transistor.fm/69dd9534/2d44442b.mp3","summary":"It is one year since the start of Marketing: Global Edition. In this anniversary edition Jasmine and Piers explore the theme of brand birthdays asking the question - are they are actually relevant and have they ever made a tangible difference to company’s bottom line?","meta_description":"It is one year since the start of Marketing: Global Edition. In this anniversary edition Jasmine and Piers explore the theme of brand birthdays asking the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1171,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/brand-anniversaries-badge-of-honour-or-load-of-bluff/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-global-edition-7032758/brand-anniversaries-badge-of-honour-or-load-of-bluff.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}