{"podcast":{"title":"Marketing: Global Edition","slug":"marketing-global-edition-7032758","podcast_index_feed_id":7032758,"rss_url":"https://feeds.transistor.fm/marketing-global-edition","website_url":"http://www.marketingglobaledition.com","image_url":"https://img.transistorcdn.com/FruV6p4lVh9l3C_rqzdpNWyeOISHuDwtVO3HfvVJDYw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTQy/Njg1ZTEwNTI3NDhj/MmUxYzY2YjJkZjYy/NGE5Ni5qcGc.jpg","author":"Jasmine Montgomery, Piers Guilar","episode_count":60,"summary":"A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758"},"episode":{"title":"African Unicorns & Why They Need Better Branding","slug":"african-unicorns-why-they-need-better-branding","published_at":"2025-09-23T16:25:01+00:00","page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758/african-unicorns-why-they-need-better-branding","show_page_url":"https://stenobird.com/podcast/marketing-global-edition-7032758","url":"https://share.transistor.fm/s/e788f78e","audio_url":"https://media.transistor.fm/e788f78e/020f2311.mp3","summary":"There are 9 unicorns in Africa and 8 of them are in fintech. The fintech explosion across the continent represents a wholesale shift in how money moves, how small businesses get capital, how consumers pay, borrow and save. And it is also one of the continent’s most dynamic branding laboratories — because these companies aren’t just selling apps, they’re trying to build trust, reliability and scale in markets where half the adult population has historically been unbanked. In this episode Jasmine and Piers debate the question of whether African fintechs are creating a new kind of African brand or just getting away with sub-par branding because of the technologically-driven gold rush? Behind the $3 billion Flutterwaves and $1.7 billion Wave brands are stories about logos, colours, agents, kiosks, even penguins.","meta_description":"There are 9 unicorns in Africa and 8 of them are in fintech. The fintech explosion across the continent represents a wholesale shift in how money moves, h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1841,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/african-unicorns-why-they-need-better-branding/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-global-edition-7032758/african-unicorns-why-they-need-better-branding.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}