{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"What AI’s really doing to marketers - from starting out to senior strategy, with Em Brown and Sam Birkett","slug":"what-ai-s-really-doing-to-marketers-from-starting-out-to-senior-strategy-with-em-brown-and-sam-birkett","published_at":"2025-04-15T05:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-ai-s-really-doing-to-marketers-from-starting-out-to-senior-strategy-with-em-brown-and-sam-birkett","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/What-AIs-really-doing-to-marketers---from-starting-out-to-senior-strategy--with-Em-Brown-and-Sam-Birkett-e3c7lca","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497482/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211953-44100-1-0ac37b2da74fbb9e.mp3","summary":"After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle? In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle. Together, we get into: what AI means for skill-building, judgement, and career progression whether prompt-writing is replacing creative thinking how trend reports are shaping perception (and not always helpfully) and why knowing what  good  looks like still matters more than ever One for anyone trying to progress in their career without losing their instinct to algorithms. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by anot…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2624,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/what-ai-s-really-doing-to-marketers-from-starting-out-to-senior-strategy-with-em-brown-and-sam-birkett/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-ai-s-really-doing-to-marketers-from-starting-out-to-senior-strategy-with-em-brown-and-sam-birkett.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}