{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"Making the leap to leadership: the credibility skills marketers need, with Louise Thompson, Leadership Coach","slug":"making-the-leap-to-leadership-the-credibility-skills-marketers-need-with-louise-thompson-leadership-coach","published_at":"2025-10-07T05:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/making-the-leap-to-leadership-the-credibility-skills-marketers-need-with-louise-thompson-leadership-coach","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Making-the-leap-to-leadership-the-credibility-skills-marketers-need--with-Louise-Thompson--Leadership-Coach-e3c7lcb","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497483/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211951-44100-1-bd9b20ac58b9e764.mp3","summary":"Getting the title is one thing. Getting taken seriously as a leader is another. Louise Thompson knows that gap well. She spent years as a comms director before moving into coaching, and she’s worked with plenty of smart marketers who’ve found the step up tougher than expected. We get into: why outputs don’t cut it at senior level - it’s all about outcomes the behind-the-scenes groundwork that makes meetings easier how to stop micromanaging without losing standards finding a leadership style that feels like you, not a copy-and-paste If you’ve just stepped up to head-of or director, or want to position yourself as ready for the next big leap, there's plenty here for you. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Getting the title is one thing. Getting taken seriously as a leader is another. Louise Thompson knows that gap well. She spent years as a comms director b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3242,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/making-the-leap-to-leadership-the-credibility-skills-marketers-need-with-louise-thompson-leadership-coach/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/making-the-leap-to-leadership-the-credibility-skills-marketers-need-with-louise-thompson-leadership-coach.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}