{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"Making marketing count: the truth about vanity metrics, personal brands, and consistency with Lewis Kemp, Founder at Lightbulb Media","slug":"making-marketing-count-the-truth-about-vanity-metrics-personal-brands-and-consistency-with-lewis-kemp-founder-at-lightbulb-media","published_at":"2025-01-21T05:30:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/making-marketing-count-the-truth-about-vanity-metrics-personal-brands-and-consistency-with-lewis-kemp-founder-at-lightbulb-media","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Making-marketing-count-the-truth-about-vanity-metrics--personal-brands--and-consistency-with-Lewis-Kemp--Founder-at-Lightbulb-Media-e3c7lc3","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497475/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211957-44100-1-f3ea671ce1254a52.mp3","summary":"What does it really take to succeed in marketing? I spend some time with Lewis Kemp, founder of Lightbulb Media and co-founder of the University of Creative Idiots, to uncover the truths behind building effective marketing strategies. From avoiding the trap of vanity metrics to navigating the world of personal branding and getting comfortable with consistency, Lewis offers his trademark unfiltered opinions and shares some hard-earned lessons. We also get into the evolving role of AI in marketing and why creativity remains irreplaceable. Packed with practical advice and candid truths, this episode is a must-listen for anyone looking to make marketing count. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"What does it really take to succeed in marketing? I spend some time with Lewis Kemp, founder of Lightbulb Media and co-founder of the University of Creati…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2319,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/making-marketing-count-the-truth-about-vanity-metrics-personal-brands-and-consistency-with-lewis-kemp-founder-at-lightbulb-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/making-marketing-count-the-truth-about-vanity-metrics-personal-brands-and-consistency-with-lewis-kemp-founder-at-lightbulb-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}