{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"From surf coaching to standout copy: How to write content that connects, with Alice Brown, Founder at Seventh Wave Stories","slug":"from-surf-coaching-to-standout-copy-how-to-write-content-that-connects-with-alice-brown-founder-at-seventh-wave-stories","published_at":"2025-03-18T06:38:17+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/from-surf-coaching-to-standout-copy-how-to-write-content-that-connects-with-alice-brown-founder-at-seventh-wave-stories","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/From-surf-coaching-to-standout-copy-How-to-write-content-that-connects--with-Alice-Brown--Founder-at-Seventh-Wave-Stories-e3c7lgr","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497627/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414212366-44100-2-ead46fdfed0ec.mp3","summary":"What does it take to write copy that doesn't just read well, but actually connects with people? In this episode, I chat with Alice Brown about how she built her career helping brands uncover what their customers really think, and turning that into language that drives action. We get into her shift from surf coaching to marketing, what most people get wrong about content, and why human insight still beats AI every time. Alice also shares a refreshingly practical take on how to get better feedback, what ‘big ideas’ really look like, and how to bring more of yourself into your work - without it turning into fluff. Find out more about Alice and her work at https://www.7th-wave.co Hosted on Acast. See acast.com/privacy for more information.","meta_description":"What does it take to write copy that doesn't just read well, but actually connects with people? In this episode, I chat with Alice Brown about how she bui…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3715,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/from-surf-coaching-to-standout-copy-how-to-write-content-that-connects-with-alice-brown-founder-at-seventh-wave-stories/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/from-surf-coaching-to-standout-copy-how-to-write-content-that-connects-with-alice-brown-founder-at-seventh-wave-stories.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}