{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"From politics to corporate comms: navigating influence and impact with Natasha Plowman, Senior Comms Consultant and Strategic Advisor","slug":"from-politics-to-corporate-comms-navigating-influence-and-impact-with-natasha-plowman-senior-comms-consultant-and-strategic-advisor","published_at":"2025-02-04T06:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/from-politics-to-corporate-comms-navigating-influence-and-impact-with-natasha-plowman-senior-comms-consultant-and-strategic-advisor","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/From-politics-to-corporate-comms-navigating-influence-and-impact-with-Natasha-Plowman--Senior-Comms-Consultant-and-Strategic-Advisor-e3c7len","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497559/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414212252-44100-2-6349bcbbc6159.mp3","summary":"What do political campaigns, global corporations, and social impact initiatives have in common? Influence. I’m joined by Natasha Plowman, a communications strategist who’s worked across financial services, FMCG, and politics. She’s shaped corporate reputations at HSBC, Diageo, and Coca-Cola, and played a key role in the award-winning ‘This Girl Can’ campaign. We explore how she transitioned from politics to marketing, the art of influencing, and why understanding the fundamentals of business is key to getting ahead. And she shares her thoughts on navigating the AI-driven marketing landscape while keeping human connection at the core. If you’re interested in building a career in reputation management or just want to hear from someone who’s mastered the balance of business and influence, give her a listen. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"What do political campaigns, global corporations, and social impact initiatives have in common? Influence. I’m joined by Natasha Plowman, a communications…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2911,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/from-politics-to-corporate-comms-navigating-influence-and-impact-with-natasha-plowman-senior-comms-consultant-and-strategic-advisor/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/from-politics-to-corporate-comms-navigating-influence-and-impact-with-natasha-plowman-senior-comms-consultant-and-strategic-advisor.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}