{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"From dog walking to £2M turnover, with Kathryn Strachan, Fractional CMO and author of 'Scaling Success'","slug":"from-dog-walking-to-2m-turnover-with-kathryn-strachan-fractional-cmo-and-author-of-scaling-success","published_at":"2025-04-01T04:30:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/from-dog-walking-to-2m-turnover-with-kathryn-strachan-fractional-cmo-and-author-of-scaling-success","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/From-dog-walking-to-2M-turnover--with-Kathryn-Strachan--Fractional-CMO-and-author-of-Scaling-Success-e3c7lc4","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112497476/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211949-44100-1-1a117564362a7516.mp3","summary":"What starts with cash-in-hand dog walking and ends with a £2M agency exit? But behind the shiny headline is the reality most people don’t talk about. Long nights, hard lessons, and the mental load of leading from the front. Kathryn Strachan joins me to talk about what actually goes into building something that lasts. Breaking into marketing from scratch, scaling fast, burning out faster, and learning how to lead along the way. No fluff or founder fairytales. Just the good, the bad, and the bits most people skip over. Pick up a copy of her book 'Scaling Success: How to build a brand that breaks barriers' here Hosted on Acast. See acast.com/privacy for more information.","meta_description":"What starts with cash-in-hand dog walking and ends with a £2M agency exit? But behind the shiny headline is the reality most people don’t talk about. Long…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2619,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/from-dog-walking-to-2m-turnover-with-kathryn-strachan-fractional-cmo-and-author-of-scaling-success/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/from-dog-walking-to-2m-turnover-with-kathryn-strachan-fractional-cmo-and-author-of-scaling-success.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}