{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"Better tools, worse decisions? - with László Aszalós, Founder and Web Performance Consultant at Pixel & Prompt","slug":"better-tools-worse-decisions-with-l-szl-aszal-s-founder-and-web-performance-consultant-at-pixel-prompt","published_at":"2026-04-21T06:27:21+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/better-tools-worse-decisions-with-l-szl-aszal-s-founder-and-web-performance-consultant-at-pixel-prompt","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Better-tools--worse-decisions----with-Lszl-Aszals--Founder-and-Web-Performance-Consultant-at-Pixel--Prompt-e3i7f20","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/118782464/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-21%2F422504651-44100-2-1c20cb1ecb7db.mp3","summary":"We’ve never had more tools to help us make decisions. And yet, decision-making doesn’t feel any better. We're joined by László Aszalós, a website optimisation specialist with two decades of experience, to discuss how frameworks, templates, and AI are shaping the way decisions get made inside marketing teams, and what happens when tools start doing more of the thinking than the people using them. We explore: Why teams are still driven towards vanity metrics How frameworks can easily become constraints Why even senior leaders get pulled into 'confident but wrong' AI outputs The growing risk of decision-making without real understanding underneath the tools Why education and context matter more than ever in a tool-heavy world Are your tools improving your thinking, or replacing it? Subscribe for the Extended Cut – Where we go further into how AI systems mislead depending on context, why localisation breaks most assumptions, and what businesses keep getting wrong when scaling approaches across markets.","meta_description":"We’ve never had more tools to help us make decisions. And yet, decision-making doesn’t feel any better. We're joined by László Aszalós, a website optimisa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1285,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/better-tools-worse-decisions-with-l-szl-aszal-s-founder-and-web-performance-consultant-at-pixel-prompt/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/better-tools-worse-decisions-with-l-szl-aszal-s-founder-and-web-performance-consultant-at-pixel-prompt.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}