{"podcast":{"title":"Marketing Careers Uncovered","slug":"marketing-careers-uncovered-6472278","podcast_index_feed_id":6472278,"rss_url":"https://anchor.fm/s/10cb6cb5c/podcast/rss","website_url":"https://feeds.acast.com/public/shows/the-path-of-us-marketing-careers-uncovered","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44982735/44982735-1768994929300-965afb75f7818.jpg","author":"Dave Heywood","episode_count":52,"summary":"A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278"},"episode":{"title":"Becoming strategic and holding your nerve - with Bethan Vincent, Founder at Open Velocity","slug":"becoming-strategic-and-holding-your-nerve-with-bethan-vincent-founder-at-open-velocity","published_at":"2026-01-13T06:02:00+00:00","page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/becoming-strategic-and-holding-your-nerve-with-bethan-vincent-founder-at-open-velocity","show_page_url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278","url":"https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Becoming-strategic-and-holding-your-nerve---with-Bethan-Vincent--Founder-at-Open-Velocity-e3c8irh","audio_url":"https://anchor.fm/s/10cb6cb5c/podcast/play/112527665/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-7%2F415651992-44100-2-3bff0bc34997d.mp3","summary":"What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix? We discuss why so many capable marketers get stuck in the operator role, how commercial context changes how your work is judged, and what to do when performance wobbles without throwing the strategy in the bin. We cover: why activity is often mistaken for strategy how marketers build strategic credibility over time what KPI dips are really telling you how to slow the room down when pressure ramps up the difference between fixing tactics and fixing the real problem Subscribe to get the Extended Cut, where we go deeper on how Bethan built her strategic viewpoint, how marketers develop commercial judgement over time, and how to navigate KPI wobbles without losing credibility or binning the strategy.","meta_description":"What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix? We…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1200,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/becoming-strategic-and-holding-your-nerve-with-bethan-vincent-founder-at-open-velocity/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-careers-uncovered-6472278/becoming-strategic-and-holding-your-nerve-with-bethan-vincent-founder-at-open-velocity.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}