{"podcast":{"title":"Marketing Against The Grain","slug":"marketing-against-the-grain-5293669","podcast_index_feed_id":5293669,"rss_url":"https://feeds.megaphone.fm/marketingagainstthegrain","website_url":"https://www.hubspot.com/podcastnetwork?hubs_post=blog.hubspot.com%2F&hubs_post-cta=null&_ga=2.137319926.735863617.1675966337-1473551662.1664480619&_gl=1*plfdhm*_ga*MTQ3MzU1MTY2Mi4xNjY0NDgwNjE5*_ga_LXTM6CQ0XK*MTY3NTk2NjMzNS4zMS4xLjE2NzU5NjY0MzUuMC4wLjA.","image_url":"https://megaphone.imgix.net/podcasts/6a1c6e3c-af7c-11ec-a955-fb60e2a1bf27/image/56f6346e8f14754f1e53f54e5f23a775.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Hubspot","episode_count":443,"summary":"Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.","last_synced_at":"2026-07-21T14:20:24.660466+00:00","page_url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669"},"episode":{"title":"The New Rules to Beat the SEO Algorithm in 2026","slug":"the-new-rules-to-beat-the-seo-algorithm-in-2026","published_at":"2026-04-23T04:57:00+00:00","page_url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669/the-new-rules-to-beat-the-seo-algorithm-in-2026","show_page_url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669","url":"https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS6502263097.mp3?updated=1776921489","audio_url":"https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS6502263097.mp3?updated=1776921489","summary":"Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc Ep. 420 In AI search,, relevancy matters more than authority. Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder of XFunnel), and guest Sam Parr (Host of My First Million) dive into how AI-driven answer engines are disrupting traditional SEO and what marketers must do to adapt. Learn more on how AEO (Answer Engine Optimization) is changing the rules of search, why citation and content relevance matter more than authority, and what tools and tactics you can implement to succeed in the new era of AI search. Mentions Sam Parr https://www.linkedin.com/in/parrsam My First Million https://www.mfmpod.com/ Hampton https://joinhampton.com/ The Hustle https://thehustle.co/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel XFunnel https://www.xfunnel.ai/ HubSpot AEO Portal https://clickhubspot.com/aeo Ahrefs https://ahrefs.com/ Google Search Console https://search.google.com/search-console/about Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your suppor…","meta_description":"Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc Ep. 420 In AI search,, relevancy matters more than authority. Kipp, Kieran, Be…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2435,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-against-the-grain-5293669/episodes/the-new-rules-to-beat-the-seo-algorithm-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669/the-new-rules-to-beat-the-seo-algorithm-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}