{"podcast":{"title":"Marketing Against The Grain","slug":"marketing-against-the-grain-5293669","podcast_index_feed_id":5293669,"rss_url":"https://feeds.megaphone.fm/marketingagainstthegrain","website_url":"https://www.hubspot.com/podcastnetwork?hubs_post=blog.hubspot.com%2F&hubs_post-cta=null&_ga=2.137319926.735863617.1675966337-1473551662.1664480619&_gl=1*plfdhm*_ga*MTQ3MzU1MTY2Mi4xNjY0NDgwNjE5*_ga_LXTM6CQ0XK*MTY3NTk2NjMzNS4zMS4xLjE2NzU5NjY0MzUuMC4wLjA.","image_url":"https://megaphone.imgix.net/podcasts/6a1c6e3c-af7c-11ec-a955-fb60e2a1bf27/image/56f6346e8f14754f1e53f54e5f23a775.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Hubspot","episode_count":443,"summary":"Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.","last_synced_at":"2026-07-21T14:20:24.660466+00:00","page_url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669"},"episode":{"title":"How to Rank #1 on Google in 2026 (The 6-Step SEO Playbook)","slug":"how-to-rank-1-on-google-in-2026-the-6-step-seo-playbook","published_at":"2026-04-30T05:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669/how-to-rank-1-on-google-in-2026-the-6-step-seo-playbook","show_page_url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669","url":"https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS1524272623.mp3?updated=1777950175","audio_url":"https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS1524272623.mp3?updated=1777950175","summary":"Get our Guide to Rank #1 on Google in 2026: https://clickhubspot.com/lmfv Ep. 422 How can you differentiate valuable content from generic AI-generated slop? Kipp dives into how to create non-commodity content that AI and your competitors can't replicate, giving you an edge in the new search-driven world. Learn more on the crucial differences between commodity and non-commodity content, the six key checkpoints every marketer should hit (like proprietary evidence, expert takes, and a real point of view), and how to use a free grader tool to level up your blog, landing pages, and newsletters for better rankings and more traffic. Mentions Barry Schwartz https://x.com/rustybrick Danny Sullivan https://www.linkedin.com/in/dannysullivan Dharmesh Shah https://www.linkedin.com/in/dharmesh Brian Halligan https://www.linkedin.com/in/brianhalligan Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flana…","meta_description":"Get our Guide to Rank #1 on Google in 2026: https://clickhubspot.com/lmfv Ep. 422 How can you differentiate valuable content from generic AI-generated slo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1208,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-against-the-grain-5293669/episodes/how-to-rank-1-on-google-in-2026-the-6-step-seo-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669/how-to-rank-1-on-google-in-2026-the-6-step-seo-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}