{"podcast":{"title":"Marketing Against The Grain","slug":"marketing-against-the-grain-5293669","podcast_index_feed_id":5293669,"rss_url":"https://feeds.megaphone.fm/marketingagainstthegrain","website_url":"https://www.hubspot.com/podcastnetwork?hubs_post=blog.hubspot.com%2F&hubs_post-cta=null&_ga=2.137319926.735863617.1675966337-1473551662.1664480619&_gl=1*plfdhm*_ga*MTQ3MzU1MTY2Mi4xNjY0NDgwNjE5*_ga_LXTM6CQ0XK*MTY3NTk2NjMzNS4zMS4xLjE2NzU5NjY0MzUuMC4wLjA.","image_url":"https://megaphone.imgix.net/podcasts/6a1c6e3c-af7c-11ec-a955-fb60e2a1bf27/image/56f6346e8f14754f1e53f54e5f23a775.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Hubspot","episode_count":443,"summary":"Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.","last_synced_at":"2026-07-21T14:20:24.660466+00:00","page_url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669"},"episode":{"title":"Google is overhauling Search - what you need to know","slug":"google-is-overhauling-search-what-you-need-to-know","published_at":"2026-06-04T21:40:00+00:00","page_url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669/google-is-overhauling-search-what-you-need-to-know","show_page_url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669","url":"https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS1965143317.mp3","audio_url":"https://pdst.fm/e/tracking.swap.fm/track/AwSmAF8PeQlxyS7Q0R8T/traffic.megaphone.fm/HS1965143317.mp3","summary":"Audit your AI Search Visibility with our free resource: https://clickhubspot.com/orjh Ep. 428 93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you? Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer behavior, and the three strategies you need to shift your marketing for the new era of AI-powered search. Mentions Logan Kilpatrick https://x.com/OfficialLoganK Google I/O https://io.google/2026/ ICODA https://icoda.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.","meta_description":"Audit your AI Search Visibility with our free resource: https://clickhubspot.com/orjh Ep. 428 93% of searches in Google’s new AI mode end without a single…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1225,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-against-the-grain-5293669/episodes/google-is-overhauling-search-what-you-need-to-know/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-against-the-grain-5293669/google-is-overhauling-search-what-you-need-to-know.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}