{"podcast":{"title":"Marketing 4 Business","slug":"marketing-4-business-5635283","podcast_index_feed_id":5635283,"rss_url":"https://feeds.captivate.fm/marketing-4-business/","website_url":"https://www.getdigitalinfluence.com/marketing-4-business-podcast/","image_url":"https://artwork.captivate.fm/4f1ec403-5001-433e-a706-2d30f898aac1/G0FMpwUbl-i8S3gcrdEL7ePl.jpg","author":"Scott Wilson","episode_count":214,"summary":"The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.","last_synced_at":"2026-09-30T22:22:43.000774+00:00","page_url":"https://stenobird.com/podcast/marketing-4-business-5635283"},"episode":{"title":"Purpose Over Profit: The Lawyer Helping Kiwi Businesses Find Their Why","slug":"purpose-over-profit-the-lawyer-helping-kiwi-businesses-find-their-why","published_at":"2026-07-29T19:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-4-business-5635283/purpose-over-profit-the-lawyer-helping-kiwi-businesses-find-their-why","show_page_url":"https://stenobird.com/podcast/marketing-4-business-5635283","url":"https://www.getdigitalinfluence.com/marketing-4-business-podcast/","audio_url":"https://episodes.captivate.fm/episode/23ffe1f4-70da-4ccb-8fe8-940687cef8f9.mp3","summary":"He left a career doing billion-dollar corporate deals in London, Tokyo and Sydney to ask small business owners one simple question: what's your purpose? In this Marketing 4 Business episode , Scott chats with Steve Moe, corporate lawyer at Perry Field Lawyers and host of the Seeds podcast (closing in on 500 episodes), about why purpose can't just live in a slogan, it needs to live in your legal documents. From reinventing his career after a decade overseas to helping charities and founders raise funding, Steve shares insights grounded in real client work. He covers: Why your business purpose needs to be written into your legal documents, not just your marketing The 3-bullet-point test Steve gives every founder to nail their real \"why\" Why loans from family and friends are often the riskiest way to fund a startup The New Zealand \"number 8 wire\" mindset that quietly caps how far a business can grow Why nature could legally hold shares in a company, and how NZ law already makes this possible The \"gracious no\" habit that protects your time without burning bridges Why \"work-life balance\" is the wrong goal, and what to aim for instead The regret-test question Steve uses before every big life decision If you're a business owner trying to get clear on your purpose, build a team that isn't limited by you, or figure out how to fund your next stage of growth, this episode is well worth your time. Download the Local Business AEO Playbook HERE . A free, step-by-step guide showing you how to position your business to be recommended by AI. If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star re…","meta_description":"He left a career doing billion-dollar corporate deals in London, Tokyo and Sydney to ask small business owners one simple question: what's your purpose? I…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3841,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-4-business-5635283/episodes/purpose-over-profit-the-lawyer-helping-kiwi-businesses-find-their-why/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-4-business-5635283/purpose-over-profit-the-lawyer-helping-kiwi-businesses-find-their-why.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}