{"podcast":{"title":"Marketing 4 Business","slug":"marketing-4-business-5635283","podcast_index_feed_id":5635283,"rss_url":"https://feeds.captivate.fm/marketing-4-business/","website_url":"https://www.getdigitalinfluence.com/marketing-4-business-podcast/","image_url":"https://artwork.captivate.fm/4f1ec403-5001-433e-a706-2d30f898aac1/G0FMpwUbl-i8S3gcrdEL7ePl.jpg","author":"Scott Wilson","episode_count":214,"summary":"The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.","last_synced_at":"2026-09-30T22:22:43.000774+00:00","page_url":"https://stenobird.com/podcast/marketing-4-business-5635283"},"episode":{"title":"Marketing in a Tough Market: 5 Things You Should Be Doing Right Now","slug":"marketing-in-a-tough-market-5-things-you-should-be-doing-right-now","published_at":"2026-05-06T19:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-4-business-5635283/marketing-in-a-tough-market-5-things-you-should-be-doing-right-now","show_page_url":"https://stenobird.com/podcast/marketing-4-business-5635283","url":"https://www.getdigitalinfluence.com/marketing-4-business-podcast/","audio_url":"https://episodes.captivate.fm/episode/0d6b20d3-eec7-4fdb-be27-c425c62fc2a7.mp3","summary":"Are you still guessing whether your marketing is actually working? In a world of rising costs, global uncertainty, and tighter margins, the businesses that will come out ahead in 2026 and beyond are the ones that get serious about their marketing (not the ones that pull back). In this episode of the Marketing 4 Business podcast , Scott and Renée sit down to share five practical, no-fluff marketing strategies that every New Zealand business owner can implement right now to grow smarter and stop leaving money on the table. Here's what they cover: Know your numbers – why ROI, lifetime value, cost of acquisition and return on ad spend are the metrics that actually matter (and how to use them as your North Star) Fix your sales bottlenecks – from CRM setup and AI note-takers to response times and messaging that speaks to what customers actually care about The video content strategy anyone can do – how to use AI to find exactly what your audience is searching for, then turn it into a content engine across YouTube, Shorts, Reels and more Double down on existing clients – why upselling, referrals and regular communication with your current client base is your lowest cost, highest return growth lever Follow up like you mean it – five ways to stay front of mind with prospects without resorting to the tired \"just circling back\" email If you're a business owner who wants a clearer, more confident approach to marketing in a challenging environment, this episode is packed with real strategies you can start using this week. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend…","meta_description":"Are you still guessing whether your marketing is actually working? In a world of rising costs, global uncertainty, and tighter margins, the businesses tha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3201,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-4-business-5635283/episodes/marketing-in-a-tough-market-5-things-you-should-be-doing-right-now/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-4-business-5635283/marketing-in-a-tough-market-5-things-you-should-be-doing-right-now.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}