{"podcast":{"title":"Marketing 4 Business","slug":"marketing-4-business-5635283","podcast_index_feed_id":5635283,"rss_url":"https://feeds.captivate.fm/marketing-4-business/","website_url":"https://www.getdigitalinfluence.com/marketing-4-business-podcast/","image_url":"https://artwork.captivate.fm/4f1ec403-5001-433e-a706-2d30f898aac1/G0FMpwUbl-i8S3gcrdEL7ePl.jpg","author":"Scott Wilson","episode_count":214,"summary":"The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.","last_synced_at":"2026-09-30T22:22:43.000774+00:00","page_url":"https://stenobird.com/podcast/marketing-4-business-5635283"},"episode":{"title":"Hiring Young Marketers: What They Cost, What They Want, and Why They Can Spot Your AI Ads","slug":"hiring-young-marketers-what-they-cost-what-they-want-and-why-they-can-spot-your-ai-ads","published_at":"2026-08-19T19:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-4-business-5635283/hiring-young-marketers-what-they-cost-what-they-want-and-why-they-can-spot-your-ai-ads","show_page_url":"https://stenobird.com/podcast/marketing-4-business-5635283","url":"https://www.getdigitalinfluence.com/marketing-4-business-podcast/","audio_url":"https://episodes.captivate.fm/episode/6b9de199-56be-4222-831a-02605a3ea8d6.mp3","summary":"They set a goal of 100 members by the end of 2026. They hit 750 in six months. In this Marketing 4 Business episode , Scott chats with Milo Coldren and Rore Morgan , third-year students and co-founders of the UC Marketing Society , about what the next wave of marketers actually wants from an employer, what internships should really pay, and where AI is quietly damaging brands. If you employ young people, are thinking about an intern, or want an honest read on how AI is landing with the people who grew up with it, this one is worth your time. Including: What a marketing internship actually costs Why a degree on its own no longer gets you hired, and why students need experience before they graduate Why dropping the membership fee took the society from 70 members to 750, and what that says about barriers to entry What young marketers really want from a job, and why \"the same day twice\" is the fastest way to lose them Why AI-generated imagery is turning customers off, and the one thing Rore says you never hand over to AI The AI chatbot experiment that cost Digital Influence a deal, and why Scott went back to a call centre How one agency owner cut website builds from 45 days to 3 hours with a single source of truth, and why he's now hiring more account managers, not fewer Why Turnitin's AI checker doesn't work, and how universities are still figuring out the rules The free certifications students can do right now to stand out The plastic toothpick cold call that taught Scott the biggest marketing lesson of his career: people buy what they want, not what you think they need How Lucas got hired at 17 by saying yes to 10 hours a week, and how to de-risk yourself for an employer If you are a business owner trying to hire young talent, work out whether an intern is worth it, or…","meta_description":"They set a goal of 100 members by the end of 2026. They hit 750 in six months. In this Marketing 4 Business episode , Scott chats with Milo Coldren and Ro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3845,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-4-business-5635283/episodes/hiring-young-marketers-what-they-cost-what-they-want-and-why-they-can-spot-your-ai-ads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-4-business-5635283/hiring-young-marketers-what-they-cost-what-they-want-and-why-they-can-spot-your-ai-ads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}