{"podcast":{"title":"Marketing 4 Business","slug":"marketing-4-business-5635283","podcast_index_feed_id":5635283,"rss_url":"https://feeds.captivate.fm/marketing-4-business/","website_url":"https://www.getdigitalinfluence.com/marketing-4-business-podcast/","image_url":"https://artwork.captivate.fm/4f1ec403-5001-433e-a706-2d30f898aac1/G0FMpwUbl-i8S3gcrdEL7ePl.jpg","author":"Scott Wilson","episode_count":214,"summary":"The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.","last_synced_at":"2026-09-30T22:22:43.000774+00:00","page_url":"https://stenobird.com/podcast/marketing-4-business-5635283"},"episode":{"title":"From Selling Cars to Leading a Movement: The People Skills Behind Every Great Team","slug":"from-selling-cars-to-leading-a-movement-the-people-skills-behind-every-great-team","published_at":"2026-06-10T19:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-4-business-5635283/from-selling-cars-to-leading-a-movement-the-people-skills-behind-every-great-team","show_page_url":"https://stenobird.com/podcast/marketing-4-business-5635283","url":"https://www.getdigitalinfluence.com/marketing-4-business-podcast/","audio_url":"https://episodes.captivate.fm/episode/ae6ca223-80db-465d-917b-15d3058c1704.mp3","summary":"She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations. In this Marketing 4 Business episode , Scott chats with Fran Scholey, Chief Executive of Special Olympics New Zealand , about the people skills behind good sales, strong teams and leadership that actually connects. From selling cars in her twenties to running professional netball and basketball, and now leading an organisation that supported more than 1,200 athletes at last year's National Summer Games, Fran has built her career on one simple idea: meet people where they are. Fran shares insights and lessons you can put to work straight away, including: The one question Fran asks herself before selling anything, and why honesty beats any script Why reaching people where they are matters more than the message itself The difference between listening to reply and listening to understand Why the best leaders ask \"what did you see?\" instead of handing over the answer How to keep your whole team engaged, not just the players who get on the court What fostering a police dog (and a blunt comment from her daughter) taught Fran about switching off The two ways people respond to adversity, and the question that changes everything How to find work you actually enjoy, without chasing a title or the money If you're a business owner or leader trying to build a team that wants to turn up, sell with honesty, or simply get better at understanding the people around you, this episode is well worth your time. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend w…","meta_description":"She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations. In this Marketing 4 Business epis…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3371,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-4-business-5635283/episodes/from-selling-cars-to-leading-a-movement-the-people-skills-behind-every-great-team/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-4-business-5635283/from-selling-cars-to-leading-a-movement-the-people-skills-behind-every-great-team.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}