{"podcast":{"title":"Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories","slug":"marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720","podcast_index_feed_id":315720,"rss_url":"https://www.robertplank.com/feed/podcast","website_url":"https://www.robertplank.com/episodes/","image_url":"https://www.robertplank.com/wp-content/uploads/powerpress/motd-663.jpg","author":"Robert Plank","episode_count":1655,"summary":"Marketer of the Day with Robert Plank is the daily interview podcast for entrepreneurs who are tired of hype and ready for real, usable growth. Each episode features a candid conversation with a founder, marketer, creator, author, coach, consultant, agency owner, or business leader who has built something meaningful and learned practical lessons along the way. The show goes beyond surface-level inspiration and digs into what actually works: the strategies, systems, mistakes, pivots, and breakthroughs behind real entrepreneurial stories. Listeners tune in for practical ideas on business growth, marketing strategy, authority building, content marketing, podcasting, SEO, lead generation, email marketing, social media, LinkedIn, AI for business, automation, delegation, productivity, leadership, and building a business that can grow without becoming chaotic or overwhelming. Hosted by Robert Plank, Marketer of the Day helps entrepreneurs simplify their marketing, amplify their message, systemize their success, and take more confident action. Whether you are a solopreneur, consultant, coach, service provider, podcaster, author, speaker, digital marketer, or small business owner, this sho…","last_synced_at":"2026-09-05T02:21:15.517531+00:00","page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720"},"episode":{"title":"1636: Podcast Guesting Strategy for Organic Growth with Josh Elledge","slug":"1636-podcast-guesting-strategy-for-organic-growth-with-josh-elledge","published_at":"2026-08-17T16:56:52+00:00","page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1636-podcast-guesting-strategy-for-organic-growth-with-josh-elledge","show_page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720","url":"https://www.robertplank.com/1636-podcast-guesting-strategy-josh-elledge/","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/robertplank/MOTD1636-Josh-Elledge.mp3","summary":"Most experts don’t struggle to grow their business because they lack talent or results, they struggle because their message isn’t landing, their online presence is weak, and their podcast guesting feels random instead of strategic. Today’s guest, Josh Elledge, fractional Chief Revenue Officer and founder of Pod Verified, has launched over 300 podcasts, hosted more than 3,000 episodes, made 3,000+ traditional media appearances, and helped clients generate over $40 million using relationship‑driven podcast guesting strategies. In this episode of Marketer of the Day, Josh breaks down how to become the kind of podcast guest hosts want back again and again, and how to turn those appearances into real business results instead of “nice exposure” that goes nowhere. He explains why being “the marketing guy” or “leadership consultant” is killing your chances of getting booked, and how to define a clear, unique media brand that instantly stands out to podcast hosts and producers. Josh dives into the real rules of engagement for ethical podcast guests from positioning and messaging to websites, press kits, and LinkedIn profiles that actually impress decision makers. Josh shares why most common calls to action (“buy my book,” “join my newsletter,” “book a call”) fail for 95% of listeners, and what to offer instead so that cold listeners are willing to take the next micro‑commitment with you. He also explains why your website must be built to “concierge” podcast listeners, deepen the relationship, and keep them with you for another 15–20 minutes where conversion really happens. You’ll learn how to appeal to both audiences and gatekeepers: what podcasters look for when they’re getting 200–300 pitches a month, why many good experts never break into the top 10% who get booked, and how…","meta_description":"Most experts don’t struggle to grow their business because they lack talent or results, they struggle because their message isn’t landing, their online pr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2505,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/episodes/1636-podcast-guesting-strategy-for-organic-growth-with-josh-elledge/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1636-podcast-guesting-strategy-for-organic-growth-with-josh-elledge.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}