{"podcast":{"title":"Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories","slug":"marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720","podcast_index_feed_id":315720,"rss_url":"https://www.robertplank.com/feed/podcast","website_url":"https://www.robertplank.com/episodes/","image_url":"https://www.robertplank.com/wp-content/uploads/powerpress/motd-663.jpg","author":"Robert Plank","episode_count":1655,"summary":"Marketer of the Day with Robert Plank is the daily interview podcast for entrepreneurs who are tired of hype and ready for real, usable growth. Each episode features a candid conversation with a founder, marketer, creator, author, coach, consultant, agency owner, or business leader who has built something meaningful and learned practical lessons along the way. The show goes beyond surface-level inspiration and digs into what actually works: the strategies, systems, mistakes, pivots, and breakthroughs behind real entrepreneurial stories. Listeners tune in for practical ideas on business growth, marketing strategy, authority building, content marketing, podcasting, SEO, lead generation, email marketing, social media, LinkedIn, AI for business, automation, delegation, productivity, leadership, and building a business that can grow without becoming chaotic or overwhelming. Hosted by Robert Plank, Marketer of the Day helps entrepreneurs simplify their marketing, amplify their message, systemize their success, and take more confident action. Whether you are a solopreneur, consultant, coach, service provider, podcaster, author, speaker, digital marketer, or small business owner, this sho…","last_synced_at":"2026-09-05T02:21:15.517531+00:00","page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720"},"episode":{"title":"1622: Authentic Bestseller Book Marketing with Steve Kidd","slug":"1622-authentic-bestseller-book-marketing-with-steve-kidd","published_at":"2026-07-28T13:31:01+00:00","page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1622-authentic-bestseller-book-marketing-with-steve-kidd","show_page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720","url":"https://www.robertplank.com/1622-book-marketing-strategy-steve-kidd/","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/robertplank/MOTD1622-Steve-Kidd_1.mp3","summary":"Most authors have plenty of ideas, but struggle to turn those ideas into a book that is both authentic and successful. Today’s guest, Steve Kidd of Thriving Bestsellers, has spent over 40 years helping entrepreneurs uncover their true voice and transform it into bestselling books. He’s worked with more than 5,000 authors and contributed to 42 #1 international bestsellers, giving him a rare depth of insight into what it really takes to stand out in a crowded marketplace. In this episode, Steve dives into why self-discovery is the critical first step in authorship. Steve explains that most people are writing from the identity others assigned them; parents, teachers, spouses, instead of the person they actually are. He shares why your book becomes a powerful tool for transformation when it’s rooted in your authentic self, not in borrowed quotes or imitated styles. Rather than staring at a blank page, Steve recommends writing your book via interview, capturing real, spontaneous stories and insights that sound like you, then shaping that raw conversation into a compelling manuscript. Steve tackles the rise of AI in writing head-on. Steve isn’t anti-AI; in fact, he shows how it can be incredibly powerful when you feed it deeply personal, accurate information about who you are and who you serve. But he warns that most AI-generated books are “garbage in, garbage out” generic content stitched together from other people’s work, with no real voice or originality. The difference between a soulless AI book and a powerful, AI-assisted bestseller is whether you’ve done the hard work of knowing yourself and clearly defining your reader. From there, the conversation shifts to the part almost no one plans for: real book marketing. Steve explains that a book is a product like any other,…","meta_description":"Most authors have plenty of ideas, but struggle to turn those ideas into a book that is both authentic and successful. Today’s guest, Steve Kidd of Thrivi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1549,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/episodes/1622-authentic-bestseller-book-marketing-with-steve-kidd/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1622-authentic-bestseller-book-marketing-with-steve-kidd.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}