{"podcast":{"title":"Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories","slug":"marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720","podcast_index_feed_id":315720,"rss_url":"https://www.robertplank.com/feed/podcast","website_url":"https://www.robertplank.com/episodes/","image_url":"https://www.robertplank.com/wp-content/uploads/powerpress/motd-663.jpg","author":"Robert Plank","episode_count":1626,"summary":"Marketer of the Day with Robert Plank is the daily interview podcast for entrepreneurs who are tired of hype and ready for real, usable growth. Each episode features a candid conversation with a founder, marketer, creator, author, coach, consultant, agency owner, or business leader who has built something meaningful and learned practical lessons along the way. The show goes beyond surface-level inspiration and digs into what actually works: the strategies, systems, mistakes, pivots, and breakthroughs behind real entrepreneurial stories. Listeners tune in for practical ideas on business growth, marketing strategy, authority building, content marketing, podcasting, SEO, lead generation, email marketing, social media, LinkedIn, AI for business, automation, delegation, productivity, leadership, and building a business that can grow without becoming chaotic or overwhelming. Hosted by Robert Plank, Marketer of the Day helps entrepreneurs simplify their marketing, amplify their message, systemize their success, and take more confident action. Whether you are a solopreneur, consultant, coach, service provider, podcaster, author, speaker, digital marketer, or small business owner, this sho…","last_synced_at":"2026-07-24T02:21:45.656055+00:00","page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720"},"episode":{"title":"1611: Trump Marketing Strategies for Entrepreneurs with Bryan Mattimore","slug":"1611-trump-marketing-strategies-for-entrepreneurs-with-bryan-mattimore","published_at":"2026-07-13T13:31:04+00:00","page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1611-trump-marketing-strategies-for-entrepreneurs-with-bryan-mattimore","show_page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720","url":"https://www.robertplank.com/1611-ethical-influence-strategies-bryan-mattimore/","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/robertplank/MOTD1611-Bryan-Mattimore.mp3","summary":"Many entrepreneurs feel overwhelmed by today’s noisy, polarized media landscape, and unsure how to stand out without becoming controversial or “salesy.” Our guest, Bryan Mattimore, innovation expert and author of Trump’s Playbook: His 50 Brand and Influence Strategies and How to Use Them Ethically, has helped companies generate over $3 billion in new revenue by turning bold influence tactics into practical, ethical branding strategies. In this episode of Marketer of the Day, Bryan unpack what makes figures like Donald Trump, Taylor Swift, Steve Jobs, Winston Churchill, and Muhammad Ali so unforgettable from a marketing perspective. Bryan explains how Trump’s rise is a masterclass in branding, attention, and message simplicity, and how business owners can apply those same principles without the divisiveness. You’ll hear how concepts like binary messaging, narrative shortcuts, symbols, memes, and manufactured villains work psychologically, and how they translate into powerful, memorable brand positioning. Bryan also dives into the idea of the attention economy, why simple, repeatable messages win over complex explanations, and how letting your audience “fill in the blanks” can make your brand feel more personally relevant. From “Make America Great Again” to “Just Do It,” he breaks down why the best slogans and stories stick, and how small businesses can create their own clear, consistent, and emotionally charged messaging that cuts through the clutter. In the second half, the conversation shifts to ideation and AI as a practical toolkit for entrepreneurs. Bryan reveals how he used his 50 influence principles with AI to generate hundreds of strategic ideas for brands and institutions like Harvard, NPR, Disney, Planned Parenthood, and Oreo, and how you can do the same for…","meta_description":"Many entrepreneurs feel overwhelmed by today’s noisy, polarized media landscape, and unsure how to stand out without becoming controversial or “salesy.” O…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1908,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/episodes/1611-trump-marketing-strategies-for-entrepreneurs-with-bryan-mattimore/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1611-trump-marketing-strategies-for-entrepreneurs-with-bryan-mattimore.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}