{"podcast":{"title":"Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories","slug":"marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720","podcast_index_feed_id":315720,"rss_url":"https://www.robertplank.com/feed/podcast","website_url":"https://www.robertplank.com/episodes/","image_url":"https://www.robertplank.com/wp-content/uploads/powerpress/motd-663.jpg","author":"Robert Plank","episode_count":1626,"summary":"Marketer of the Day with Robert Plank is the daily interview podcast for entrepreneurs who are tired of hype and ready for real, usable growth. Each episode features a candid conversation with a founder, marketer, creator, author, coach, consultant, agency owner, or business leader who has built something meaningful and learned practical lessons along the way. The show goes beyond surface-level inspiration and digs into what actually works: the strategies, systems, mistakes, pivots, and breakthroughs behind real entrepreneurial stories. Listeners tune in for practical ideas on business growth, marketing strategy, authority building, content marketing, podcasting, SEO, lead generation, email marketing, social media, LinkedIn, AI for business, automation, delegation, productivity, leadership, and building a business that can grow without becoming chaotic or overwhelming. Hosted by Robert Plank, Marketer of the Day helps entrepreneurs simplify their marketing, amplify their message, systemize their success, and take more confident action. Whether you are a solopreneur, consultant, coach, service provider, podcaster, author, speaker, digital marketer, or small business owner, this sho…","last_synced_at":"2026-07-24T02:21:45.656055+00:00","page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720"},"episode":{"title":"1575: AI Visibility and Empathic Marketing for Better Rankings with Mike Caldwell","slug":"1575-ai-visibility-and-empathic-marketing-for-better-rankings-with-mike-caldwell","published_at":"2026-05-06T03:00:00+00:00","page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1575-ai-visibility-and-empathic-marketing-for-better-rankings-with-mike-caldwell","show_page_url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720","url":"https://www.robertplank.com/1575-get-recommended-by-ai-mike-caldwell/","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/robertplank/MOTD1575-Mike-Caldwell.mp3","summary":"From living off the grid to helping businesses get recommended by AI, Mike Caldwell (The Marketing Medic) explains how to win in an AI-first search world without obsessing over traditional SEO. He shares how his small Mad Trapper trail race series outranks huge competitors inside AI, thanks to clear, empathic messaging that speaks to people’s difficulties, desires, dreads, and dreams. https://www.youtube.com/watch?v=kNjZZe-gmsQ We break down Mike’s AI Visibility Stack Message, Mechanics, Mentions, Match and why clarity beats cleverness in copywriting for both humans and AI. You’ll hear how things like schema, consistent branding, and question-based headings help AI truly “get” what you do, plus a wild story of how one popular business was basically invisible to AI because of a single WordPress performance plugin. If you want AI to recommend you (not just your bigger competitors), this episode gives you a practical roadmap that blends empathic marketing, simple technical fixes, and a human-first approach summarized in Mike’s rule: “Sell unto others as you would have them sell unto you.” Quotes: “Clarity beats cleverness. You don't need flowery copywriting—you need direct, clear copywriting. That's what your audience is going to respond to, and that is also what AI is going to understand as well.” “SEO is about tweaking the algorithm. AI visibility is about the personal side—how clearly you speak to real people’s problems and desires.” “You can have tons of five-star reviews and great content, and still be invisible to AI if the mechanics are wrong. One plugin can literally erase 95% of your site from AI’s view.” Contact Details: Connect with Mike Caldwell on Facebook Follow Mike Caldwell on Instagram Connect with Mike Caldwell on LinkedIn Empathic Marketing™ on Amazon M…","meta_description":"From living off the grid to helping businesses get recommended by AI, Mike Caldwell (The Marketing Medic) explains how to win in an AI-first search world…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1668,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/episodes/1575-ai-visibility-and-empathic-marketing-for-better-rankings-with-mike-caldwell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1575-ai-visibility-and-empathic-marketing-for-better-rankings-with-mike-caldwell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}