{"podcast":{"title":"Markenkraft - Der Podcast über Markenführung und Markenforschung","slug":"markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740","podcast_index_feed_id":5832740,"rss_url":"https://markenkraft.podigee.io/feed/mp3","website_url":"https://www.markenkraft.org","image_url":"https://images.podigee-cdn.net/0x,sCL8jYpXLtf0ndM1dEn1Z1v2AALLURvDTv5TzjyjGZ8g=/https://main.podigee-cdn.net/uploads/u23222/bf059868-0553-4713-a5eb-96ff57dfc106.png","author":"Olaf Hartmann","episode_count":88,"summary":"MARKENKRAFT ist der Podcast von und mit Olaf Hartmann. Für alle, die von Marken fasziniert und für ihr Wohlergehen verantwortlich sind. Hier geht es darum, die Quellen der Markenkraft aus erfolgreicher Praxis und aktueller Forschung freizulegen. Führende Brand Manager, Berater und Forscher betrachten die Markenführung aus psychologischer, organisatorischer und wirtschaftlicher Perspektive. Ihr lernt die Menschen hinter den erfolgreichsten Marken der Welt kennen und bekommt wertvolle Impulse und konkrete Tipps für die eigene Markenführung oder Beratung. Olaf Hartmann ist Gründer und Leiter des Multisense Instituts, Markenberater und Autor. Als Gründer und Leiter des Multisense Instituts zeigt er seit über 20 Jahren, welche Markenerlebnisse Kauf- und Preisbereitschaft steigern und wie sich Brand Experience messen und erfolgreich gestalten lässt. Zusammen mit Uwe Munzinger übersetzt er in dem Projekt MARKENKRAFT Erkenntnisse der internationalen Markenforschung für die Markenpraxis: durch diesen Podcast, Bücher, Vorträge, Seminare und Masterclasses. Sie unterstützen damit gemeinsam den Markenverband und engagieren sich in der Deutschen Werbewissenschaftlichen Gesellschaft (DWG). Mehr…","last_synced_at":"2026-06-05T10:18:16.321639+00:00","page_url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740"},"episodes":[{"title":"(Most replayed) Gipfel der Markenführung - Christoph Engl, CEO | Oberalp Group","slug":"most-replayed-gipfel-der-markenf-hrung-christoph-engl-ceo-oberalp-group","published_at":"2026-06-04T22:05:00+00:00","page_url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/most-replayed-gipfel-der-markenf-hrung-christoph-engl-ceo-oberalp-group","url":"https://markenkraft.podigee.io/66-gipfel-der-markenfuhrung-christoph-engl-ceo-oberalp-group","duration_seconds":6122,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/episodes/most-replayed-gipfel-der-markenf-hrung-christoph-engl-ceo-oberalp-group/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/most-replayed-gipfel-der-markenf-hrung-christoph-engl-ceo-oberalp-group.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Better Brand Planning - Sarah Carter, Global Planning Partner adam&eve\\TBWA (English)","slug":"better-brand-planning-sarah-carter-global-planning-partner-adam-eve-tbwa-english","published_at":"2026-05-21T22:05:00+00:00","page_url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/better-brand-planning-sarah-carter-global-planning-partner-adam-eve-tbwa-english","url":"https://markenkraft.podigee.io/87-better-brand-planning-sarah-carter-global-planning-partner-adam-eve-tbwa","duration_seconds":5437,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/episodes/better-brand-planning-sarah-carter-global-planning-partner-adam-eve-tbwa-english/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/better-brand-planning-sarah-carter-global-planning-partner-adam-eve-tbwa-english.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Wie Strom gelb wurde – Dr. Juliane Apel, Head of Brand & Research | Yello Strom","slug":"wie-strom-gelb-wurde-dr-juliane-apel-head-of-brand-research-yello-strom","published_at":"2026-05-07T22:05:00+00:00","page_url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/wie-strom-gelb-wurde-dr-juliane-apel-head-of-brand-research-yello-strom","url":"https://markenkraft.podigee.io/86-warum-strom-heute-gelb-ist-dr-juliane-apel-head-of-brand-research-yello-strom","duration_seconds":5106,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/episodes/wie-strom-gelb-wurde-dr-juliane-apel-head-of-brand-research-yello-strom/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/wie-strom-gelb-wurde-dr-juliane-apel-head-of-brand-research-yello-strom.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Nachhaltigkeit wirkt – aber nicht so, wie viele Marken denken - 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Mats Georgson, CEO | Georgson & Co. 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Hartmann","slug":"markenkraft-durch-brand-experience-uwe-munzinger-olaf-g-hartmann","published_at":"2026-03-26T23:05:00+00:00","page_url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/markenkraft-durch-brand-experience-uwe-munzinger-olaf-g-hartmann","url":"https://markenkraft.podigee.io/83-markenkraft-durch-brand-experience-uwe-munzinger-olaf-hartmann-markenkraft","duration_seconds":3520,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/episodes/markenkraft-durch-brand-experience-uwe-munzinger-olaf-g-hartmann/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/markenkraft-durch-brand-experience-uwe-munzinger-olaf-g-hartmann.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Events: Live schlägt Likes – Colja Dams, CEO | VOK DAMS","slug":"events-live-schl-gt-likes-colja-dams-ceo-vok-dams","published_at":"2026-03-12T23:05:00+00:00","page_url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/events-live-schl-gt-likes-colja-dams-ceo-vok-dams","url":"https://markenkraft.podigee.io/82-events-live-schlagt-likes-colja-dams-ceo-vok-dams","duration_seconds":5282,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/episodes/events-live-schl-gt-likes-colja-dams-ceo-vok-dams/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/events-live-schl-gt-likes-colja-dams-ceo-vok-dams.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Change is in the Air – Kim Alexandra Notz, CEO | KNSK","slug":"change-is-in-the-air-kim-alexandra-notz-ceo-knsk","published_at":"2026-02-27T07:02:00+00:00","page_url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/change-is-in-the-air-kim-alexandra-notz-ceo-knsk","url":"https://markenkraft.podigee.io/81-change-is-in-the-air-kim-alexandra-notz-ceo-knsk","duration_seconds":5312,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/episodes/change-is-in-the-air-kim-alexandra-notz-ceo-knsk/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/change-is-in-the-air-kim-alexandra-notz-ceo-knsk.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Marken, Magie & Missverständnisse – Prof. Dr. Sebastian Wolf | Hochschule der Medien, Stuttgart","slug":"marken-magie-missverst-ndnisse-prof-dr-sebastian-wolf-hochschule-der-medien-stuttgart","published_at":"2026-02-12T23:05:00+00:00","page_url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/marken-magie-missverst-ndnisse-prof-dr-sebastian-wolf-hochschule-der-medien-stuttgart","url":"https://markenkraft.podigee.io/80-marken-magie-missverstandnisse-prof-dr-sebastian-wolf-hochschule-der-medien-stuttgart","duration_seconds":5540,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/episodes/marken-magie-missverst-ndnisse-prof-dr-sebastian-wolf-hochschule-der-medien-stuttgart/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/marken-magie-missverst-ndnisse-prof-dr-sebastian-wolf-hochschule-der-medien-stuttgart.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Wie viel Kunst steckt in Marke? 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Anja Stolz, CMO | R+V Versicherung","slug":"most-replayed-repositionierung-so-gelingt-s-anja-stolz-cmo-r-v-versicherung","published_at":"2026-01-02T18:38:00+00:00","page_url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/most-replayed-repositionierung-so-gelingt-s-anja-stolz-cmo-r-v-versicherung","url":"https://markenkraft.podigee.io/26-du-bist-nicht-allein-anja-stolz-rv-versicherung","duration_seconds":3605,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/episodes/most-replayed-repositionierung-so-gelingt-s-anja-stolz-cmo-r-v-versicherung/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/markenkraft-der-podcast-ber-markenf-hrung-und-markenforschung-5832740/most-replayed-repositionierung-so-gelingt-s-anja-stolz-cmo-r-v-versicherung.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Farbe ist Strategie! - 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