{"podcast":{"title":"Manufacturing Happy Hour","slug":"manufacturing-happy-hour-854319","podcast_index_feed_id":854319,"rss_url":"https://feeds.captivate.fm/manufacturing-happy-hour/","website_url":"http://manufacturinghappyhour.com","image_url":"https://artwork.captivate.fm/7968874c-8954-4422-a98e-f26fe180b6e9/Podcast-Icon-Logo-Black_1400.jpg","author":"Chris Luecke","episode_count":355,"summary":"Welcome to Manufacturing Happy Hour, the podcast where we get real about the latest trends and technologies impacting modern manufacturers. Hosted by industry veteran Chris Luecke, each week, we interview makers, founders, and other manufacturing leaders that are at the top of their game and give you the tools, tactics, and strategies you need to take your career and your business to the next level. We go beyond the buzzwords and dissect real-life applications and success stories so that you can tackle your biggest manufacturing challenges and turn them into profitable opportunities. Stay Innovative, Stay Thirsty.","last_synced_at":"2026-07-17T16:20:13.548335+00:00","page_url":"https://stenobird.com/podcast/manufacturing-happy-hour-854319"},"episode":{"title":"275: Building a Brand New Manufacturing Company in the US with Andrew Johnson, Co-Founder of HeavyTech","slug":"275-building-a-brand-new-manufacturing-company-in-the-us-with-andrew-johnson-co-founder-of-heavytech","published_at":"2026-02-17T09:00:00+00:00","page_url":"https://stenobird.com/podcast/manufacturing-happy-hour-854319/275-building-a-brand-new-manufacturing-company-in-the-us-with-andrew-johnson-co-founder-of-heavytech","show_page_url":"https://stenobird.com/podcast/manufacturing-happy-hour-854319","url":"http://manufacturinghappyhour.com","audio_url":"https://episodes.captivate.fm/episode/1a325e21-f324-4697-bfbb-74f062b99c62.mp3","summary":"There’s a commonly held belief in manufacturing: big ideas need big money, fast growth, and outside control to survive. But that playbook doesn’t work for every business or every industry. Andrew Johnson, co-founder of HeavyTech and CEO of ShelfAware, joins the show from Everywhere Beer Co. in Anaheim, California, to talk through how he and his partners built HeavyTech, a hybrid and electric big machinery manufacturer, on their own terms. He shares the long road behind developing technology for hybrid and electric heavy machinery, and why, when it came time to scale, they made a deliberate decision to crowdfund and not follow the traditional VC path. Along the way, we also get into why diversification within a single industry creates leverage most business owners miss, what it means to be fearless in business, and the struggles of connecting with other entrepreneurs at the same stage of growth. If you’ve ever questioned whether the “standard” approach to funding actually fits your business, this conversation will make you rethink the rules. In this episode, find out: Why timing is the most important factor in business success How crowdfunding gives you more control over your business and direct access to future customers Why diversifying within an industry is one of the smartest entrepreneurial moves you can make The importance of connecting with other entrepreneurs in the same position as you How HeavyTech invented its hybrid and electric machines for construction, farm and ranch What it means to be fearless in business Where Andrew sees the future of U.S. manufacturing going Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “I think the inclination toda…","meta_description":"There’s a commonly held belief in manufacturing: big ideas need big money, fast growth, and outside control to survive. But that playbook doesn’t work for…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3187,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/manufacturing-happy-hour-854319/episodes/275-building-a-brand-new-manufacturing-company-in-the-us-with-andrew-johnson-co-founder-of-heavytech/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/manufacturing-happy-hour-854319/275-building-a-brand-new-manufacturing-company-in-the-us-with-andrew-johnson-co-founder-of-heavytech.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}