{"podcast":{"title":"Managing Marketing","slug":"managing-marketing-3582","podcast_index_feed_id":3582,"rss_url":"https://feed.podbean.com/managingmarketing/feed.xml","website_url":"https://managingmarketing.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/6698576/avatars-000508470555-j13e6c-original.jpg","author":"TrinityP3","episode_count":422,"summary":"https://www.trinityp3.com/managing-marketing-podcasts/","last_synced_at":"2026-06-23T18:19:20.431402+00:00","page_url":"https://stenobird.com/podcast/managing-marketing-3582"},"episode":{"title":"Nick Hand And Darren Discuss Redefining Agency Value and Fees in the Age of AI","slug":"nick-hand-and-darren-discuss-redefining-agency-value-and-fees-in-the-age-of-ai","published_at":"2026-06-23T08:24:20+00:00","page_url":"https://stenobird.com/podcast/managing-marketing-3582/nick-hand-and-darren-discuss-redefining-agency-value-and-fees-in-the-age-of-ai","show_page_url":"https://stenobird.com/podcast/managing-marketing-3582","url":"https://managingmarketing.podbean.com/e/nick-hand-and-darren-discuss-redefining-agency-value-and-fees-in-the-age-of-ai/","audio_url":"https://mcdn.podbean.com/mf/web/mrfrsfzvercpkabn/TrinityP3_Nick_Darren_June23_20266aav5.mp3","summary":"Nick Hand is the commercially savvy CFO and senior finance consultant at Trinity P3. He brings a rigorous financial perspective to the marketing landscape, advising both marketers and agencies on how to move beyond traditional cost-recovery models toward more sustainable, value-based relationships. They explore the fundamental shift from cost-based to value-based remuneration systems, a transition accelerated by the rise of generative AI. The conversation delves into the \"crisis of the hourly rate,\" the hidden financial risks of in-housing, and the necessity of differentiating between low-value commoditized tasks and high-value strategic work. They also examine how marketers can align their activities with business outcomes to transition from a \"spending\" mindset to an \"investment\" portfolio approach that satisfies C-suite scrutiny. For a sector where marketing is often the second-largest line item on a P&L, trailing only behind payroll, understanding how to articulate and measure commercial impact is critical. As AI decouples production time from output value, making the traditional \"head-hour\" model a race to the bottom, this is an essential conversation to eavesdrop on for anyone looking to future-proof their agency fee structures and marketing investments. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast,…","meta_description":"Nick Hand is the commercially savvy CFO and senior finance consultant at Trinity P3. He brings a rigorous financial perspective to the marketing landscape…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3062,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/managing-marketing-3582/episodes/nick-hand-and-darren-discuss-redefining-agency-value-and-fees-in-the-age-of-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/managing-marketing-3582/nick-hand-and-darren-discuss-redefining-agency-value-and-fees-in-the-age-of-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}