{"podcast":{"title":"Make It Happen with Iyia Liu","slug":"make-it-happen-with-iyia-liu-7500418","podcast_index_feed_id":7500418,"rss_url":"https://www.omnycontent.com/d/playlist/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/4487f82a-508e-4ddd-af33-b347017cdc9b/podcast.rss","website_url":"https://www.makeithappen.org.nz/","image_url":"https://www.omnycontent.com/d/playlist/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/4487f82a-508e-4ddd-af33-b347017cdc9b/image.jpg?t=1782687446&size=Large","author":"Iyia Liu","episode_count":111,"summary":"Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let’s Make It Happen for you.","last_synced_at":"2026-09-21T10:22:32.257125+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418"},"episode":{"title":"Why Customers Forget Your Brand (And How to Fix It)","slug":"why-customers-forget-your-brand-and-how-to-fix-it","published_at":"2026-03-11T19:00:00+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/why-customers-forget-your-brand-and-how-to-fix-it","show_page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418","url":"https://omny.fm/shows/make-it-happen/94-why-no-one-buys-from-brands-they-don-t-remember-and-how-to-fix-yours","audio_url":"https://pdst.fm/e/dts.podtrac.com/redirect.mp3/traffic.omny.fm/d/clips/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/02a8319c-914b-4de7-a569-b401004b1521/audio.mp3?utm_source=Podcast&in_playlist=4487f82a-508e-4ddd-af33-b347017cdc9b","summary":"Your customers can’t buy from you if they don’t remember you exist. In this episode, I’m breaking down why some businesses become instantly recognisable while others struggle to stay top-of-mind - even when they have a great product or service. I get into the mistakes that can make your brand forgettable and the five pillars I believe help build stronger brand recognition, from consistency and distinctive branding to creating an experience people actually remember. Because getting someone’s attention once isn’t enough. The goal is to build a brand they remember when the moment comes that they’re actually ready to buy. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen 📣 Share this video with someone who needs the push to finally start See omnystudio.com/listener for privacy information.","meta_description":"Your customers can’t buy from you if they don’t remember you exist. In this episode, I’m breaking down why some businesses become instan…","key_points":[],"chapters":[],"topics":[],"duration_seconds":869,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/make-it-happen-with-iyia-liu-7500418/episodes/why-customers-forget-your-brand-and-how-to-fix-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/why-customers-forget-your-brand-and-how-to-fix-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}