{"podcast":{"title":"Make It Happen with Iyia Liu","slug":"make-it-happen-with-iyia-liu-7500418","podcast_index_feed_id":7500418,"rss_url":"https://www.omnycontent.com/d/playlist/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/4487f82a-508e-4ddd-af33-b347017cdc9b/podcast.rss","website_url":"https://www.makeithappen.org.nz/","image_url":"https://www.omnycontent.com/d/playlist/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/4487f82a-508e-4ddd-af33-b347017cdc9b/image.jpg?t=1782687446&size=Large","author":"Iyia Liu","episode_count":111,"summary":"Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let’s Make It Happen for you.","last_synced_at":"2026-09-21T10:22:32.257125+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418"},"episode":{"title":"Instagram Just Killed Likes: Here's What Actually Matters Now","slug":"instagram-just-killed-likes-here-s-what-actually-matters-now","published_at":"2026-08-02T07:37:34+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/instagram-just-killed-likes-here-s-what-actually-matters-now","show_page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418","url":"https://omny.fm/shows/make-it-happen/110-instagram-just-killed-likes-heres-what-actually-matters-now","audio_url":"https://pdst.fm/e/dts.podtrac.com/redirect.mp3/traffic.omny.fm/d/clips/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/19f77e73-6c13-460c-b628-b49a007afeee/audio.mp3?utm_source=Podcast&in_playlist=4487f82a-508e-4ddd-af33-b347017cdc9b","summary":"If your Instagram content isn’t performing like it used to, your strategy might need to change. In this episode, I’m breaking down the Instagram metrics I’m paying attention to right now and what they can tell you about why some content gets pushed while other posts disappear. I get into six factors that can influence your reach, why the first second of your content matters so much and the mistakes that could be causing people to scroll before you’ve even had a chance to get your message across. I also share how I’d approach creating content now - from stronger hooks and retention to making content people actually want to share with someone else. Because getting likes is nice. But if you want to grow, you need to understand what actually makes people stop, watch and share your content. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen 📣 Share this video with someone who needs the push to finally start See omnystudio.com/listener for privacy information.","meta_description":"If your Instagram content isn’t performing like it used to, your strategy might need to change. In this episode, I’m breaking down the Instagr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1266,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/make-it-happen-with-iyia-liu-7500418/episodes/instagram-just-killed-likes-here-s-what-actually-matters-now/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/instagram-just-killed-likes-here-s-what-actually-matters-now.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}