{"podcast":{"title":"Make It Happen with Iyia Liu","slug":"make-it-happen-with-iyia-liu-7500418","podcast_index_feed_id":7500418,"rss_url":"https://www.omnycontent.com/d/playlist/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/4487f82a-508e-4ddd-af33-b347017cdc9b/podcast.rss","website_url":"https://www.makeithappen.org.nz/","image_url":"https://www.omnycontent.com/d/playlist/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/4487f82a-508e-4ddd-af33-b347017cdc9b/image.jpg?t=1782687446&size=Large","author":"Iyia Liu","episode_count":111,"summary":"Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let’s Make It Happen for you.","last_synced_at":"2026-09-21T10:22:32.257125+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418"},"episode":{"title":"How to Run Paid Ads That Actually Convert | Guest: Roi Wilkey - Burst Digital","slug":"how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital","published_at":"2026-09-13T11:55:00+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital","show_page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418","url":"https://omny.fm/shows/make-it-happen/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital","audio_url":"https://pdst.fm/e/dts.podtrac.com/redirect.mp3/traffic.omny.fm/d/clips/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/c30933b6-72f8-494f-aff7-b4c20065ec07/audio.mp3?utm_source=Podcast&in_playlist=4487f82a-508e-4ddd-af33-b347017cdc9b","summary":"Spent money on ads and got nothing back? Here’s what you’re getting wrong. In this episode of Make It Happen, we sit down with Roi Wilkey from Burst Digital, who has helped generate more than $150 million in revenue for businesses, to break down what actually makes Meta ads convert. We get into how much you should spend on Facebook and Instagram ads, why you should stop boosting posts, how to test your creative and why the ads that look least like ads often perform best.  We also cover retargeting, customer psychology, email marketing, your sales funnel and how to turn more of your ad spend into actual sales. If you’re running ads or thinking about starting, this episode will help you spend smarter, test better and avoid some very expensive mistakes. Ready to scale your business? 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔Subscribe for weekly videos on business, marketing, mindset and growing your business  🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen Need Help With Ads? Get in touch with Roi at Burst Digtial 🌐 https://www.burstdigital.co.nz/ See omnystudio.com/listener for privacy information.","meta_description":"Spent money on ads and got nothing back? Here’s what you’re getting wrong. In this episode of Make It Happen, we sit down with Roi Wilkey from…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1660,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/make-it-happen-with-iyia-liu-7500418/episodes/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/how-to-run-paid-ads-that-actually-convert-guest-roi-wilkey-burst-digital.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}